ATLANTA, Aug. 29 - Equifax Inc. (NYSE: EFX) today announced it has acquired BeNow Inc., a provider of leading edge solutions to multi-channel marketers. Widely recognized as one of the top ten marketing solutions companies in North America, BeNow will become part of Equifax Marketing Services and enable companies to better acquire, retain, manage and grow customer relationships.
"This acquisition provides Equifax with yet another important component to our industry-leading Marketing Services capabilities, a cornerstone of our company's three-part growth strategy: information, analytics and enabling technologies," said Tom Chapman, Chairman and CEO. "Combining Equifax's resources with BeNow's industry expertise and technologies make this an ideal fit for our company."
BeNow combines database management, analytics and support to better structure customer marketing campaigns to optimize relationships through vertical market expertise. The company's clients include General Motors, Four Seasons Hotels and Resorts, Hammacher Schlemmer, Tower Records and MetLife.
The company will maintain its presence in Wakefield, Mass. and its CEO Brad Neuenhaus will join Equifax as Senior Vice President, reporting to Owen Flynn, Group Executive, Marketing Services. Terms of the acquisition were not disclosed.
About Equifax Inc.
Equifax Inc. is a global leader in turning information into intelligence. For businesses, Equifax provides faster and easier ways to find, approve and market to the appropriate customers. For consumers, Equifax offers easier, instantaneous ways to buy products or services and better insight into and management of their personal credit. Equifax. Information that Empowers.
Caution Concerning Forward-Looking Statements
Statements in this press release that relate to Equifax's future plans, objectives, expectations, performance, events and the like may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Future events, risks and uncertainties, individually or in the aggregate, could cause our actual results to differ materially from those expressed or implied in these forward-looking statements. Those factors include, but are not limited to, changes in worldwide and U.S. economic conditions that materially impact consumer spending and consumer debt, changes in demand for Equifax's products and services, our ability to develop new products and services, pricing and other competitive pressures, risks relating to illegal third party efforts to access data, risks associated with the integration of acquisitions and other investments, changes in laws and regulations governing our business, including the cost of compliance with the Fair and Accurate Credit Transactions Act and federal or state responses to identity theft concerns, and certain other factors discussed under the caption "Risk Factors" in the Management's Discussion and Analysis section of Equifax's Annual Report on Form 10-K for the year ended December 31, 2004, and in our other filings with the SEC. Equifax assumes no obligation to update any forward-looking statements to reflect events that occur or circumstances that exist after the date on which they were made.
