WASHINGTON, Oct. 11 -IT.com (http://www.it.com), the first Vertical Search Engine for Enterprise IT products and services, announces the public availability of their white paper search engine. IT.com's white paper search service allows one to search only white papers with the same powerful search engine with which IT.com searches companies and news. Moreover, IT.com's white paper search service is completely free to vendors - no cost per click, nor cost per lead, nor any other fee. End users may choose to fill out a form requesting more information from the vendor once they have downloaded the material, or, at the discretion of the vendor, only those who register may receive the white paper.
Up until now, users traded registration information for a white paper and thus became "leads" to the vendor who paid others to market their white papers. "I see no reason why white papers should be considered any differently than any other web content that vendors put on their sites," said Mark Cordover, CEO of IT.com. "Why should white paper aggregation be a business at all when web page aggregation is freely available from the search engines? Besides, there is no place on the web today where one can in principle search all IT white papers, regardless of whether the vendor has paid someone to market them. There is now such a place."
About IT.com
IT.com helps information technology buyers find the best IT solutions available on the Web - objectively and comprehensively. Unlike directories that only include those vendors who've paid to be listed, or consumer search engines that dredge the entire Internet with every search, IT.com's vertical search engine delivers more relevant results focused exclusively on enterprise IT.
IT.com's search algorithm, called Dynamic Peer Ranking, objectively replicates how a large community of IT buyers judges each vendor's position in the market, so the search results contain no hidden, advertisement-driven marketing bias.
By focusing our search engine's scope and ranking results as IT professionals would, IT.com creates an unprecedented tool that puts buyers' interests first in the search for enterprise IT solutions.
For more information contact pr@it.com, or John Balestrieri at 202-234-1975.
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.
