Kleenex(R) Brand Creates Interactive Web Site With NBCOlympics.com for Moms During 2006 Olympic Winter Games in Torino

Monitor this Company

NBCOlympics.com/moms Follows Emotional Journey of Three Athletes and Their


    DALLAS, Feb. 16 -Recognizing the numerous emotional moments that undoubtedly occur during the journey to the Olympic Winter Games, Kleenex(R) facial tissue and NBCOlympics.com announced the launch of an online destination designed especially for moms that will be active from Feb. 10 - 26.

    The interactive Web site -- http://www.NBCOlympics.com/moms -- will serve as the meeting place for consumers eager to get a "mom's-eye-view" of the emotional stories, or Kleenex Moments(TM), associated with the unique relationship between mothers and their U.S. Olympic athletes.

    The online destination will showcase three mothers of U.S. Olympic athletes who will provide regular anecdotes, updates and insights from Torino. The three mother-daughter pairs sharing their Kleenex Moments(TM) during the 2006 Olympic Winter Games are:

     -- U.S. Olympic bobsledder Vonetta Flowers and her mother, Bobbie


     -- U.S. Olympic speed skater Elli Ochowicz and her mother, Sheila Young-


     -- U.S. Olympic Hockey Team forward Kelly Stephens and her mother,

     Kristine Stephens.

    "There are so many emotional stories in our lives that the cameras missed outside of the competition, which viewers never got to see," said Flowers. "This online 'scrap book' gives us a chance to share the entire journey leading up to, and during the Games to really illustrate the ups and downs an athlete and their mom's experience along the road to becoming a U.S. Olympian."

    Along with providing an entry in their daily diaries each day, the moms will be the subject of a series of articles about the emotional journey to the 2006 Olympic Winter Games in Torino. These stories will focus on everything from the joy they share along the way to how they spend precious time together outside of training and competition.

    Visitors will find other surprises on the Web site too. On Monday, Feb. 20, they can watch for a surprise moment to be unveiled that day. Also, visitors can e-mail questions to the spokesmoms about their personal experience. One question will be chosen each day and answers posted online.

    Acknowledging that all moms -- and other family members -- consider themselves "# 1 fans for life," the Kleenex(R) brand also designed a special contest where visitors can identify someone that touched them through unwavering support and encouragement, either on the athletic field, in the classroom or in everyday life. The contest and sweepstakes are promoted at http://www.kleenexmoments.com . By logging on visitors can share a story about a "# 1 fan for life" they know, or read about others nominated for the same honor. Consumers can earn a chance to win Kodak or Panasonic brand prizes.

    "With this Internet site, the Kleenex(R) brand celebrates U.S. Olympic athletes and the ones who've backed them win or lose," said Steve Erb, associate marketing director for the Kleenex(R) brand. "It also honors the Kleenex Moments(TM) that touch us all. Kleenex(R) facial tissue and emotional moments that lift our spirits go hand in hand, especially in an Olympic context."

    The Kleenex(R) brand is the exclusive facial-tissue supplier of the U.S. Olympic Team. The brand has served as supplier to the U.S. Olympic Team since the 2002 Olympic Winter Games in Salt Lake City, and will continue to do so through Beijing 2008.

    For more information about Kleenex(R) facial tissue programs and products, log onto http://www.kleenex.com .

    About Kleenex Facial Tissue

    The world's first and America's best-selling facial tissue, the Kleenex brand is recognized by families in more than 150 countries. Invented in 1924, Kleenex tissues were initially marketed as a sanitary way to remove cold cream and makeup. Once advertising was shifted to emphasize the product's use as a disposable handkerchief, however, sales soared. Always an innovative leader, Kleenex brand facial tissue has met the needs of consumers for more than 80 years with products that provide the comforting, reassuring touch to make things better.

    About Kimberly-Clark

    Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people- nearly a quarter of the world's population-trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 134-year history of innovation, visit http://www.kimberly-clark.com .
Monitor this Company :
You will receive an email alert whenever there is a news item concerning this company.
Name Your Company
Email Address Position/Role

2001 - 2016 Lexdon Business Library
About TrustBase
Privacy Policy