Marketing Campaigns
NEW YORK, March 13 -MarketSphere Consulting, a market- focused business consulting firm with industry-leading consultants, today announced a partnership with Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM). Through this partnership, marketers will be able to enhance their business processes and strategic objectives through a combination of the Aprimo Marketing(TM) suite of applications and MarketSphere's successful deployment methodology.
MarketSphere consultants help organizations in several industries achieve specific business objectives. As a result of this partnership, the company can now offer its customers Aprimo's leading EMM technology in efforts to better align their marketing practices. Using its expertise, MarketSphere improves technology implementation and change management to quickly deliver short- and long-term value on marketing investments.
"We are pleased to have the opportunity to partner with Aprimo," said Steve Sestak, CEO of MarketSphere. "Its reputation, capabilities and continued focus on the needs of marketers aligns perfectly with our Customer Solutions consulting strategy and further solidifies us as a trusted advisor to marketing executives."
"MarketSphere is helping Aprimo customers use Aprimo products in the manner most strategic to their individual business," said Bill Godfrey, president and chief executive officer of Aprimo. "The partnership contributes to our ongoing commitment of helping marketers achieve best practices and a purposeful marketing program."
The first joint customer to benefit from this partnership is a major online brokerage service provider. After working closely with MarketSphere consultants to outline a marketing strategy and make the transition to Aprimo Marketing technology, the brokerage is using Aprimo to enforce its marketing approach, automate workflow and facilitate consistency. In addition to this customer, MarketSphere is currently deploying Aprimo Marketing at a leading telecom company.
For more information on MarketSphere Consulting, contact Ingrid Busch at 816-559-0639 or via email at ingrid.busch@marketsphere.com.
For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.
About MarketSphere
MarketSphere Consulting is a premier "market focused" business consulting firm with world-class, industry leading consultants. We bring top quality consulting talent to local companies with an uncompromising position on flexibility, innovation and value generation. MarketSphere's business- oriented, delivery-focused perspective helps organizations achieve their strategic, operational and technology objectives. Learn more at http://www.marketsphere.com .
About Aprimo
Aprimo, Incorporated is the leading provider of software and services that enable marketers to manage the business of marketing -- achieving excellence in execution, gaining managerial visibility and control across the extended marketing organization and creating more demand for products and services. Aprimo is delivering value to many industry-leading companies in a variety of industries, including Bank of America, Cingular Wireless, Home Depot, Merrill Lynch, Pfizer and Warner Bros. Entertainment. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit http://www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
