Panera Bread Reports Third Quarter Revenues Increased 30.6% and System-Wide Comparable Bakery-Cafe Sales Increased 7.9% for the Four Weeks Ended October 4, 2005 and Raises Third Quarter Earnings Per Diluted Share Target to $0.36 to $0.37

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    ST. LOUIS, Oct. 18 - Panera Bread Company (Nasdaq: PNRA) today reported that revenue increased 30.6% to $148.6 million for the third quarter ended October 4, 2005 from $113.8 million in the third quarter of 2004. Bakery-cafe sales accounted for $116.5 million of consolidated revenues while franchise royalties and fees and fresh dough sales to franchisees accounted for $32.1 million of consolidated revenues for the third quarter of 2005.

    System-wide comparable bakery-cafe sales increased 7.9% for the four weeks ended October 4, 2005. The breakdown between Company-owned and franchised bakery-cafes is as follows:

     For the For the Year-to-date

     4 weeks ended 12 weeks ended through

     October 4, 2005 October 4, 2005 October 4, 2005

     Company-owned 5.9% 7.2% 7.4%

     Franchised 8.8% 8.6% 8.1%

     Total System 7.9% 8.2% 7.9%

    Comparable bakery-cafe sales increases exclude closed locations and are based on sales for bakery-cafes that have been in operation for at least 18 months.

    The 8.2% increase in system-wide comparable sales for the 12 weeks ended October 4, 2005 exceeded the Company's targeted growth range of 6.5% to 8.0% for the third quarter. The Company now expects earnings per diluted share for the third quarter of 2005 of $0.36 to $0.37, representing an increase of 29% to 32% over the third quarter of 2004. The Company is today reaffirming its prior fourth quarter earnings per diluted share target of $0.46-$0.47.

    During the third quarter of 2005, 30 new bakery-cafes were opened (10 Company and 20 franchise).

    The Company plans to report third quarter 2005 earnings after the market close on Tuesday, November 1, 2005. The Company will discuss third quarter results in a call that will be broadcast on the internet at 8:30 A.M. Eastern Time on November 2, 2005. Go to http://www.panerabread.com/about_investor.aspx to access the call or view the release (when issued). Access to the call and the release will be archived for one year.

    Included above are franchised and system-wide comparable bakery-cafe sales increases. System-wide sales are a non-GAAP financial measure that includes sales at all Company bakery-cafes and franchise bakery-cafes, as reported by franchisees. Management uses system-wide sales information internally in connection with store development decisions, planning, and budgeting analyses. Management believes system-wide sales information is useful in assessing consumer acceptance of the Company's brand and facilitates an understanding of financial performance as the Company's franchisees pay royalties and contribute to advertising pools based on a percentage of their sales.

    Panera Bread Company owns and franchises bakery-cafes under the Panera Bread(R) and Saint Louis Bread Co.(R) names. The Company is a leader in the emerging specialty bread/cafe category due to its unique bread combined with a quick, casual dining experience. Additional information is available on the Company's website, http://www.panera.com .

    Matters discussed in this news release, including any discussion or impact, express or implied, on the Company's anticipated growth, operating results and future earnings per share contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statementsare often identified by the words "may", "believe", "positioned", "estimate", "project", "target", "continue", "will", "intend", "expect", "future", "anticipates", and similar expressions. All forward-looking statements included in this release are made only as of the date of this release, and we do not undertake any obligation to publicly update or correct any forward-looking statements to reflect events or circumstances that occur or which we hereafter become aware, after that date. The Company's actual results could differ materially from those set forth in the forward-looking statements due to known and unknown risks and uncertainties and could be negatively impacted by a number of factors. These factors include but are not limited to the following: the availability of sufficient capital to the Company and the developers party to franchise development agreements with the Company; variations in the number and timing of bakery-cafe openings; public acceptance of new bakery-cafes; competition; national and regional weather conditions; changes in restaurant operating costs, particularly food and labor; and other factors that may affect retailers in general. These and other risks are discussed from time to time in the Company's SEC reports, including its Form 10-K for the year ended December 25, 2004.

     PANERA BREAD COMPANY

     SUPPLEMENTAL INFORMATION

     Historical System-Wide Average Weekly Sales

     2004 2003 2002 2001 2000

    AWS $36,008 $35,617 $35,388 $33,608 $31,004

     2005 System-Wide Average Weekly Sales By Year Opened

     2003 Opens

     2005 Opens 2004 Opens & Prior Total

    Bakery-Cafes 56 143 596 795

     Q1 05 $38,797 $34,477 $37,330 $36,815

     Q2 05 $36,424 $35,263 $38,444 $37,754

     Q3 05 $37,930 $36,130 $38,921 $38,342

     Q4 05

    2005 YTD $37,563 $35,209 $38,141 $37,574

     Year-Over-Year Change in System-Wide AWS and Comp Sales

     2003 Opens AWS Comp Sales

     2005 Opens 2004 Opens (a) & Prior Total Total

     Q1 05 N/A -14.1% 6.6% 4.8% 6.5%

     Q2 05 N/A -3.0% 9.8% 7.5% 9.3%

     Q3 05 N/A 5.5% 8.6% 7.5% 8.2%

     Q4 05

    2005 YTD N/A -1.1% 8.1% 6.5% 7.9%

    (a) Change in system-wide AWS in 2005 from 2004 compares 143 bakery-cafes

     in 2005 against 36, 68 and 102 bakery-cafes at the end of the first,

     second, and third quarters of 2004, respectively.

     2005 Sales Metrics for Company Bakery-Cafes

     Bakery-Cafe Sales Operating Year-Over-Year Change

     ($ in 000's) Weeks AWS AWS Comp Sales

     Q1 05 $133,352 3,713 $35,914 4.2% 7.1%

     Q2 05 $109,112 2,971 $36,724 4.5% 7.9%

     Q3 05 $116,522 3,120 $37,347 5.4% 7.2%

     Q4 05

    2005 YTD $358,986 9,804 $36,615 4.7% 7.4%

     2005 Sales Metrics for Franchisee Bakery-Cafes

     Bakery-Cafe Sales Operating Year-Over-Year Change

     ($ in 000's) Weeks AWS AWS Comp Sales

     Q1 05 $310,821 8,352 $37,215 5.1% 6.2%

     Q2 05 $245,091 6,411 $38,231 8.9% 9.9%

     Q3 05 $256,240 6,602 $38,812 8.6% 8.6%

     Q4 05

    2005 YTD $812,152 21,365 $38,013 7.3% 8.1%

     Bakery-Cafe Openings

     Company Franchise Total Company Franchise Total

    Q1 05 17 15 32 Q1 04 11 25 36

    Q2 05 13 11 24 Q2 04 13 19 32

    Q3 05 10 20 30 Q3 04 15 19 34

    Q4 05 Q4 04 15 26 41

    2005 YTD 40 46 86 2004 YTD 54 89 143

    AWS - average weekly sales for the time period indicated and excludes the

    three additional days in the first quarter of 2005 resulting from the

    change in fiscal week.

    Comp Sales - comparable bakery-cafes sales increases for the time period

    indicated, which exclude closed locations and are based on sales for

    bakery-cafes that have been in operation for at least 18 months, and

    excludes the three additional days in the first quarter of 2005 resulting

    from the change in fiscal week.
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