NEW YORK, Nov. 15 -Tween boys. Cool, clever, crazy; different, daring, disgusting; funny -- file under farts; exciting and uniquely all their own. Tween boys want it all and RIOT MEDIA, Inc. makes it happen with attitude, humor, horror, and the joy of being gross.
The first and only all-encompassing, multimedia lifestyle and entertainment brand created for boys ages eight to fourteen, RIOT features an edgy activity-stuffed website, a collectible card game along with a brand-new, hilarious and hip magazine on sale now.
Tween boys prefer the web over TV so RIOT fills a major void in the underserved tween boy market with a unique web realm tied to a host of other cool products, implemented with a creative viral marketing strategy. RIOT's marketing and licensing partner, entrepreneur Robert Thorne, credited with creating the top tween girl entertainment/lifestyle brand, is working with RIOT to replicate this success for tween boys.
"Instead of teen properties that are too mature, we give tweens a place that knows their interests, speaks their language, and makes them laugh," states Jay Gissen, CEO of RIOT MEDIA, INC. "The tween boy demographic is fast becoming a powerful force in the marketplace and Riot, working with our partners The Robert Thorne Company and VPI.Net, is at the head of the pack."
Because the web has become the media of choice for tweens, Riotweb.com is the centerpiece of the RIOT brand. The over-the-top site is packed with hysterical jokes, funky pictures, stupendous games, weird noises, amazing downloads and pranks galore. Riotweb.com offers the coolest info and latest facts about sports and entertainment, and always a contest! Kids can browse for exclusive RIOT purchase opportunities. Riotweb.com is also the home of the Riot Squad club, an army of RIOT loyalists, connected by the common bonds of fart jokes, pop culture passion and tween fun.
Riotweb.com merges seamlessly with Riot Magazine, a tween guy manifesto stuffed with topical features, gut-busting pranks, entertainment reviews, and, of course, endless humor. This fall's premiere issue will reach boys where they shop -- more than 5,000 outlets across the nation including Blockbuster, Sam Goody, Sports Authority, Fred's and Coconuts.
"After building the world's leading entertainment and lifestyle tween girls brand with Mary-Kate and Ashley, I chose to take on brand management for a new tween girls property and one for boys," says RIOT marketing and licensing partner Robert Thorne. "Hilary Duff was the only viable choice for girls, and RIOT the only one for boys. Both have every tool necessary to offer just what boys and girls want in an entertainment and lifestyle experience."
"Riotweb.com is so well-organized and fun to use that tweens will obviously be drawn in to this great brand and amazing backstory, adds Zack Zeiler, CEO and President of VPI.Net. "The site is the benchmark for everything tween online and offline. Besides, where else can you go online and find a chimp with killer sunglasses as well as have a great laugh daily?"
In addition to the website and magazine, RIOT will make every tween boy's world complete with a collectible card game, adventure-themed comic books, a colorful calendar, icky stickers, awesome school supplies, unique mobile wallpapers and hard-to-resist ringtones showcasing wacky Riot humor. Also hitting the market is RiotSquad apparel, the first line of ultra-hip sportswear for tween boys available at mass market retailers. The cool, fashionable clothing features hip-hop influence, and lots of RIOT humor.
