to Boost Staff Productivity and Increase Revenue
BOZEMAN, Mont., Aug. 10 - RightNow(R) Technologies (Nasdaq: RNOW) today introduced RightNow Telesales(TM), the on demand CRM market's first comprehensive solution for inbound and outbound telephone sales automation. This unique solution can significantly boost the performance of telephone sales teams by automating key workflow processes and streamlining critical management tasks.
RightNow Telesales makes it easy for sales managers to create, execute, and monitor multi-stage telephone sales campaigns. It provides an intuitive, graphical campaign workflow designer that allows managers to easily create call lists based on any number of segmentation filters, to assign calls to sales representatives based on territory assignments or other criteria, and to distribute call scripts that optimize articulation of the sales message. Related sales tasks -- such as follow-up calls, letters, and emails -- can also be automated as part of these campaigns. In addition, RightNow Telesales provides the reporting and analytic tools managers need to ensure the effectiveness of campaigns and to monitor the productivity of telesales staff.
RightNow Telesales provides "inside" sales teams with access to all of the information they need to efficiently execute calls, generate leads, follow-up with prospects, and close deals. It generates personalized call lists that show salespeople the calls they need to make for each campaign, as well as those that need to be followed up from previous campaigns. And it provides simple-to-use tools for tracking activities, taking notes, and automatically generating follow-up letters and/or email messages.
"To maximize the performance of our outbound telesales operation, it's essential for our salespeople to execute all of their open action items and consistently follow up with our distributors," Jeanne Habstritt, Advantage Sales Automation project lead at Graco, said. "By automatically reminding everyone what they have to do every day, RightNow Telesales makes sure nothing falls through the cracks -- so we can optimize the value of our customer relationships and meet our revenue goals."
RightNow Telesales works seamlessly with the rest of RightNow CRM(TM), allowing leads to be automatically passed between marketing, inside sales, field sales, and customer service. It can also be integrated with CTI solutions to provide automated "click to dial" capabilities in order to further boost sales staff productivity and gain visibility into key performance metrics.
The introduction of RightNow Telesales underscores the unmatched breadth of RightNow's on demand CRM solutions. Companies can take advantage of this broad functionality -- as well as the distinctively unified architecture RightNow has engineered across its sales, service, and marketing offerings -- to significantly enhance their customer-facing business processes. For example, they can automatically populate specific RightNow Telesales call lists with leads generated using RightNow Marketing(TM). Similarly, they can avoid potentially problematic contacts by automatically removing customers who currently have a customer service incident open in RightNow Service(TM) from their call lists.
"The promise of CRM is to effectively optimize the value of customer relationships by increasing the intelligence with which the customer is engaged at every contact point," Mike Myer, vice president of development and CTO at RightNow, said.
"RightNow is the only on demand CRM vendor bringing this level of intelligence to telephone sales operations -- and the only vendor currently enabling companies to leverage that intelligence across their sales, service, and marketing departments."
About RightNow Technologies, Inc.
RightNow (Nasdaq: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,300 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit http://www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.
The risks and uncertainties referred to above include, but are not limited to, risks associated with market acceptance of RightNow Telesales(TM), our business model, our past operating losses, possible fluctuations in our operating results and our rate of growth, interruptions or delays in our hosting operations, breaches of our security measures, our ability to expand, retain and motivate our employees and manage our growth, and our plans for new product releases. Further information on potential factors that could affect our financial results is included in our annual report on Form 10K, and in our other reports on Form 10Q filed with the Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
BRNOW
