MCLEAN, Va., Aug. 18 -For the first time, USA TODAY will publish a glossy consumer technology magazine. The magazine, titled USA TODAY NOW Personal Technology, will be a how-to guide to educate readers on the latest consumer electronics products and trends, and to make the overall consumer tech-buying experience more user-friendly.
The magazine will go on sale the week of October 17th to ring in the holiday buying season. It will be available at newsstands nationwide including book, grocery, drug and convenience stores. A minimum of 300,000 copies will be printed. The cover price will be $4.95.
The 80-page consumer technology magazine's features will include:
* Technology for the home and office, entertainment, car and your life.
* How to's, Q&A's with experts, and stories on using and buying
technology.
* No fear shopping: How to shop without being intimidated by the geek
behind the counter.
* Setting up a home theatre: What to look for when you buy one.
* Digital imaging: How to take better photos, make better videos, and buy
the right stuff.
* An exclusive USA TODAY TECH map that answers the question: Are people in
your county ahead of the tech curve?
* An exclusive USA TODAY poll of Americans: What's your fear factor with
technology?
* Top editors' picks on key products such as digital cameras, laptops and
HDTVs from CNET.com.
"We are always exploring new opportunities to expand the USA TODAY brand and a technology guide was an obvious first choice for us given our editorial staff's expertise on the topic. This magazine will guide our readers through all of their technology buying decisions this holiday season," said USA TODAY President and Publisher Craig Moon.
USA TODAY is the nation's top-selling newspaper. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). USA TODAY also publishes USA TODAY Sports Weekly, a magazine for pro baseball and football enthusiasts; and USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day.
