UpSNAP Sheds Light on Black Friday with Comparison Shopping Services Accessible on Mobile Phones

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Mobile Search Company Launches a Free Service that Allows Users to Find the

     Best Prices on Gifts this Holiday Season

    CHARLOTTE, N.C., Nov. 25 - To help consumers find the best deals on Black Friday, today UpSNAP Inc., (OTC Bulletin Board: UPSN) launched a free price comparison shopping service for cell phones that allows users to quickly discover whether the price charged by the store is the lowest available.

    Black Friday is the most intense shopping day of the year with millions of people lining up outside their local Macy's and Best Buy stores just to get the first crack at the newest Robosapien or Xbox 360. But how do consumers know that they are getting the best price on that Motorola RAZR phone? This has long been the dilemma of shoppers everywhere, especially on the day following Thanksgiving when retailers supposedly have their best sale prices.

    By simply typing the letter "P" followed by the name of the product as a text message and sending it to the number 2SNAP (27627), anyone can discover the lowest available price immediately; giving consumers the convenience of being able to make a purchase decision in the store. For example, when deciding whether to buy a Sony T5 digital camera, the user text messages "p sony t5" to the number 27627 and instantly receives the lowest prices -- more details at http://upsnap.com/price_shop.htm.

    "The holidays may be a time for giving, but they are also a time for saving," said UpSNAP CEO Tony Philipp. "With our new service shoppers can buy confidently, knowing that the prices they are paying are the lowest available."

    UpSNAP's price comparison engine is powered by PriceRunner.com, which is ranked #1 by PC World magazine for price, features, performance, and design/usability. Price comparison is one of many services that complement's UpSNAP's core free 411 directory assistance.

    About UpSNAP

    UpSNAP, Inc. is the premiere provider of free mobile search and info services. As the first company to address mobile search and text-based 411, UpSNAP has built its technology platform from the ground up with specific focus on the unique challenges of providing a usable and functional mobile search experience. UpSNAP's patent-pending technology combines wireless search and natural language commands to deliver premium services to mobile phones, while generating revenue via a voice over IP (VOIP) call connect infrastructure that links mobile phone users with vendors in its advertising program. The company is headquartered in Davidson, North Carolina. For more information about UpSNAP, visit http://www.upsnap.com.

    This press release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements as to the future performance of the company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, product development acceptance, and the impact of competitive services and pricing and general economic risks and uncertainties.
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