Our Skin' Promotion
NEW YORK, June 4 // -- In a continuing effort to educate consumers about the dangers of UVA and UVB rays and skin cancer prevention, La Roche-Posay is pleased to announce their "SOS: Save Our Skin" promotion in honor of Skin Cancer Awareness. During the month of June 2007, La Roche-Posay will donate a portion of the proceeds from the sale of ANTHELIOS SX Daily Moisturizing Cream with SPF 15, a new daily moisturizer containing Mexoryl(TM) SX, a unique stable, organic sun filter that provides exceptional daily photo-stable UVA protection, to The Skin Cancer Foundation.
La Roche-Posay's launch of ANTHELIOS SX marked a breakthrough in daily UV protection. The daily use moisturizer offers outstanding protection against UVA rays, the #1 cause of skin aging, through a unique combination of sun filters including Mexoryl(TM) SX, an organic, highly photo-stable sun filter designed to protect skin from short UVA waves for long periods of time. The FDA approval of Anthelios SX with Mexoryl(TM) SX marked the first time the FDA had approved a new sunscreen formula since 1988!
The "SOS: Save Our Skin" promotion is a reflection of La Roche-Posay's mission to go beyond selling a revolutionary product to protect skin from the sun's rays. The company, like The Skin Cancer Foundation, is dedicated to educating consumers about skin cancer prevention, the dangers of UVA rays, and the need for daily UV protection. With every purchase of ANTHELIOS SX during the month of June 2007, La Roche-Posay will donate a portion of the proceeds up to a total of $10,000 to The Skin Cancer Foundation in support of their educational programs.
"As the makers of a new sun care product, we felt it was fundamental to support The Skin Care Foundation in their efforts to educate the public about the dangers of skin cancer and the steps that can be taken to help prevent this prevalent disease," explains Yannick Raynaud, Vice President of Marketing and Medical Detailing at La Roche-Posay. "We want to encourage consumers to join us in the fight against the fastest growing cancer in the U.S."
A true public health concern, the American Academy of Dermatology cites that more than one million new cases of skin cancer are diagnosed each year, and the American Cancer Society has found that one in every five Americans will get skin cancer in his or her lifetime. La Roche-Posay is committed to lowering these statistics through education and product development.
ANTHELIOS SX - SOS PROMOTION/2
About ANTHELIOS SX
ANTHELIOS SX is a daily use moisturizer that offers exceptional protection against UVA rays, the #1 cause of skin aging. This light, non-greasy formula contains a unique combination of sun filters consisting of Mexoryl(TM) SX, Octocrylene and photo-stabilized Parsol 1789 to provide complete broad spectrum protection against UVB and UVA rays. In addition to offering exceptional UV protection, ANTHELIOS SX is also a long lasting moisturizer with 24-hour hydration that is suitable for all skin types, and is fragrance free, PABA-free, non-comedogenic and dermatologist-tested.
About MEXORYL(TM) SX
Mexoryl(TM) SX is an organic, highly photo-stable sun filter designed to protect skin from short UVA waves and its effect lasts longer than many UVA filters after being exposed to the sun for long periods of time. This breakthrough innovation is the culmination of many years of research and testing. Mexoryl(TM) SX was first patented in 1982 in Europe by L'Oreal and is now finally available in the U.S.
About LA ROCHE-POSAY
The dermatologists' brand of choice for all skin, La Roche-Posay offers daily skincare and in-office chemical peels with pre and post procedure treatments created for all skin conditions, even the most demanding. La Roche-Posay products are formulated with a limited number of very active ingredients to ensure safety by avoiding any risk of skin irritation and efficacy by maximizing the dosage of the active ingredients for optimal results. Most formulations contain the only naturally healing thermal spring water rich in selenium, a powerful antioxidant.
These innovative formulas, enriched with the most advanced active ingredients (for example Mexoryl SX, Madecassoside, and pure and stable Vitamin C) provide elegant textures to promote comfort, patient compliance and dermatological efficacy proven in rigorous clinical studies that guarantee optimal tolerance for even the most sensitive skin. La Roche-Posay is recommended by over 25,000 dermatologists worldwide.
About THE SKIN CANCER FOUNDATION
Since its founding in 1979, The Skin Cancer Foundation has set the standard for educating the public and the medical profession about skin cancer, its prevention by means of sun protection, and the need for early detection and prompt, effective treatment. It is the only international organization devoted solely to combating the world's most common cancer, now occurring at epidemic levels. More than a million new cases of skin cancer are diagnosed in the United States every year. The Foundation's mission is to decrease the incidence of the disease by means of public and professional education, medical training, and research.
ANTHELIOS SX from La Roche-Posay has a suggested retail price of $29.00 and can be purchased at CVS/pharmacy locations nationwide at the pharmacy counter, select physician offices and online at http://www.anthelios.com. To learn more about ANTHELIOS SX, please contact Amy Wein, Vice President of Creative Media Marketing, at 212.979.8884 or amy@cmmpr.com
