"We're thrilled to be teaming with iTunes to give baseball fans access to MLB highlights via the world's most popular online TV store," said Kenny Gersh, senior vice president, business development of MLB Advanced Media. "We're excited that baseball fans now have the opportunity to enjoy America's favorite pastime in a unique way by taking MLB with them on their computers and iPods wherever they go."
"iTunes has become the ultimate destination for accessing top sports video content and now our customers will be able to enjoy America's favorite pastime whenever and wherever," said Eddy Cue, Apple's vice president of iTunes. "By offering a 25 minute daily highlight show we're giving millions of fans a great way to enjoy action from their favorite team and catch up on all the top plays from around the league."
To kick off the 2007 Major League Baseball season, iTunes is offering the "MLB.com 2007 Season Preview Show" as a free download for iTunes customers. In addition to daily and weekly highlights, baseball fans will also be able to download episodes of the "MLB.com Baseball's Best" series showcasing classic baseball games from the past. Individual episodes of "MLB.com Baseball's Best" will be available for $1.99.
The iTunes Store features the world's largest catalog with over four million songs, 350 television shows and over 400 movies. The iTunes Store has sold over two billion songs, 50 million TV shows and over 1.3 million movies, making it the world's most popular online music, TV and movie store.
With Apple's legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod(R), groundbreaking personal use rights and the ability to turn previously purchased songs into complete albums at a reduced price, the iTunes Store (http://www.itunes.com) is the best way for PC and Mac(R) users to legally discover, purchase and download music and video online.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.
NOTE: Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
