Xbox Live(R) Marketplace
NEW YORK, April 12 /-/ -- Atari, Inc. (Nasdaq: ATAR), one of the world's most recognized brands and a third-party video game publisher, today announced that a new "Lexus Car Pack" is available now for free download on Xbox Live(R) Marketplace for Test Drive Unlimited, the ultimate automotive and lifestyle gaming experience for Xbox 360(TM) video game and entertainment system from Microsoft.
As part of the Company's new relationship with Lexus, Atari has released the Lexus GS 450h hybrid-powered luxury sport sedan and Lexus LS 460 premium luxury sedan on Xbox Live Marketplace for free download. Additional Lexus vehicles coming soon to Test Drive Unlimited include the SC 430 hard-top convertible and the all-new 2008 LS 600h L, which will be the world's first full hybrid V8 luxury sedan. The LS 600h L will reach Lexus dealer showrooms later this Spring.
"Lexus automobiles are among the finest vehicles on the market today and a perfect fit for Test Drive Unlimited, one of the hottest racing games in recent times," said Nique Fajors, Vice President, Sales and Marketing, Atari, Inc. "Atari is committed to providing consumers with a top-notch automotive experience and this free, downloadable Lexus Car Pack for Test Drive Unlimited is another example of that commitment."
Packed with 90 vehicles, one thousand plus miles of open roads and a host of online options, Test Drive Unlimited is M.O.O.R. (TM): Massively Open Online Racing. Both online and offline gamers will experience many of the world's most exotic and fastest vehicles on Test Drive Unlimited's diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, apparel, homes and garages. Boasting huge online content, racers around the world can challenge others to join them in the virtual paradise of the game's persistent online racing world. Players will engage in online challenges, and build communities by creating or joining exclusive members clubs to talk, trade cars, and race with other like-minded and similarly-skilled drivers in Test Drive Unlimited, one of the most comprehensive online racing experiences to date. Test Drive Unlimited is currently available in North America for a suggested retail price of $39.99 and rated E10+.
For more information visit http://www.testdriveunlimited.com .
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for six years in a row. Lexus and its 221 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.
New York-based Atari, Inc. (Nasdaq: ATAR - News) develops interactive games for all platforms and is a third-party publisher of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre- defining franchises such as Test Drive(R); and mass-market and children's franchises such Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR- 0000052573), an interactive games publisher in Europe. For more information, visit http://www.atari.com .
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