CHICAGO, Jan. 4 // -- The Business Marketing Association (BMA) announced the "call for entries" for "B2BREAKTHROUGH," its 2007 Pro-Comm Awards. Entry deadline is February 7, 2007.
"To support BMA's mission to increase the importance, value and impact of business-to-business marketing in companies around the world, we have revitalized the divisions and categories of the awards to reflect the ever- changing business environment and how marketers are responding to these changes," said John Favalo, chairman of the BMA.
This year's program includes 58 separate categories under four divisions:
-- Corporate/Brand/Integrated, sponsored by GBC
-- Print, sponsored by Kodak
-- Trade Show/Special Event/Promotion, sponsored by BtoB Magazine
-- Online/On-air, sponsored by Business Online.
In addition, the program includes the "Best of" awards for each division as well as for the best creative team, best account team and best of Pro-Comm awards, sponsored by Catalyst Exhibits. Some new categories this year are Brand and Corporate Campaigns, Podcast and Blog/Online Mindshare Program. Entry forms and award guidelines can be found at http://www.marketing.org/procomm .
"Going into the 32nd year of this program, we have excellent participation to support the Pro-Comm Awards, including five company sponsors and more than 30 business-to-business marketing experts to judge the entries," adds Favalo. "The new interest from sponsors this year is another validation of the importance and popularity of the Pro-Comm Awards in the business-to-business marketing community."
The BMA serves the professional and educational development interests of business-to-business marketers and their partner suppliers. Headquartered in Chicago, the BMA supports 22 chapters in major business centers throughout the United States and has membership in Canada and Europe. For more information, visit http://www.marketing.org .
CONTACT: Krista Shepard
(818) 676-6063
