(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
The new site was selected based on a variety of factors, including consumer demographics, the strength of the co-tenants, traffic patterns, the availability of parking, visibility and the overall attractiveness of the new site.
The opening of the store is expected to create approximately 12 to 15 additional jobs in the local community. All employees currently at the Borders store located at Pearl Street will continue on at the new store. Anyone interested in employment opportunities at Borders in Boulder should visit http://www.bordersgroupinc.com/careers/borders.htm to apply for open positions.
"We are very excited to move to Twenty Ninth Street, Boulder's newest retail and entertainment district, and be a part of the expansion there," said Adrian Tarr, district manager for Borders. "In addition to the deep selection of books, music and movies we have always offered our customers, the new store will feature a Paperchase shop, providing a wide selection of fashionable notebooks, journals, wrapping paper, greeting cards and other gifts and stationery items as well as a Seattle's Best Coffee cafe that will serve a full line of premium coffee and non-coffee beverages, including lattes, mochas and blended beverages, and a fresh food menu, featuring pastries and sandwiches. The store will continue to offer customers the opportunity to enjoy local appearances by authors and performers as well as free activities for children," continued Tarr.
Committed to offering customers an engaged and rich shopping experience that meets their needs, the relocating store in Boulder will continue to offer customers free membership in the company's Borders Rewards(TM), a free loyalty program that allows customers to earn Holiday Savings Rewards(TM) every time they shop, enjoy exclusive savings every week and earn Personal Shopping Days(TM) every month, a selection of up to 200,000 book, music and movie titles, plenty of comfortable seating throughout the store, and multiple self- serve Borders Search stations, providing customers the opportunity to check the availability of a particular title and see where it is located within the store.
In addition, the store will also continue to make available the same array of programs and services it did in its previous location, including:
* The Borders Group Savings and Services program, which extends
discounts, deferred billing, complimentary price quotes and specialized
customer service to businesses, schools, libraries and non-profit
groups.
* The Borders Original Voices program, which recognizes new and emerging
authors and artists and helps Borders share its passion for books,
music, and movies with customers, from one enthusiast to another.
About Borders Group
Borders Group, Inc. is a Fortune 500 company that trades on the New York Stock Exchange under the symbol BGP. The company is a leading global retailer of books, music, movies, and gift and stationery items with 2005 revenues of $4 billion. Headquartered in Ann Arbor, Michigan, Borders Group, through its subsidiaries, employs more than 34,000 people worldwide and serves more than 30 million customers each year on a global basis. The company is organized into three business segments: Borders Domestic Superstores, International, and Waldenbooks Specialty Retail. Currently, there are more than 500 domestic Borders Superstores. In the International segment, there are 62 Borders superstores located mainly in the U.K. and Asia Pacific, as well as 30 Books etc. stores primarily throughout Great Britain. In addition, the International segment includes Paperchase Products Limited, a U.K.-based gifts and stationery retailer with approximately 100 locations. The Waldenbooks Specialty Retail segment includes over 650 Waldenbooks, Borders Express, Borders outlet and airport stores as well as the company's seasonal calendar business. More information on the company is available at http://www.bordersgroupinc.com .
