comScore Releases Top Japan Web Site Rankings for December, 2007

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Holiday Greetings Drive Strong Gains for E-card Sites And National Interest

     Stories Prompt Growth for News Sites

    TOKYO, Jan. 28 /-/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service.

    "The holiday season is a true testament to the relationship between online and offline activity," said Maru Sato, Managing Director of comScore Japan. "People went online not only to shop and search for gifts, but to plan their holiday activities including Forget-Year parties and checking schedules for year-end television specials."

    Top Gaining Site Categories for December

    With the holidays and the celebration of the New Year, visits to e-card sites jumped 171 percent to 5.5 million visitors, making it the top-gaining category for the month. Retail site categories also experienced strong growth, including the Jewelry/Luxury Goods/Accessories category (up 34 percent to 1.6 million visitors) and toys (up 25 percent to 2.1 million visitors) as people searched for holiday gifts.

    Teen sites also experienced a surge in traffic in December, up 57 percent to 2.4 million visitors for the month, due in large part to increased activity at Disney.co.jp.


    Top Gaining Site Categories by Number of Unique Japanese Visitors Age 15+

    December 2007 vs. November 2007

    Total Japan - Home and Work Locations*

    Source: comScore World Metrix

     Total Unique Visitors (000)

     Nov-2007 Dec-2007 % Change

    Total Internet : Total Audience 54,153 54,348 0

    e-cards 2,028 5,505 171

    Teens 1,544 2,427 57

    Pharmacy 295 419 42

    Jewelry/Luxury Goods/Accessories 1,168 1,562 34

    Toys 1,665 2,089 25

    * Excludes traffic from public computers such as Internet cafes or access

     from mobile phones or PDAs.

    Top Gaining Properties for December

    In December, news sites attracted increased visitation, with both the government's anticipated pension plan and Prime Minister Fukuda's official visit to China creating increased interest in national affairs. Mainichi.jp gained 50 percent to 5.8 million visitors, making it the top-gaining property for the month, while Jiji.com increased 29 percent to 2.7 million visitors.

    The holiday season prompted growth to several Web properties in December. Both Disney Online (up 39 percent to 2.7 million visitors) and Nintendo Co. (up 17 percent to 3.4 million) gained as shoppers searched for holiday gifts. The New Year's holiday sparked growth to JapanPost.jp, as people sent greeting cards for the occasion, and to restaurant navigation site HotPepper.jp as visitors planned Christmas and Forget-Year parties. TV sites also gained with the airing of year-end television specials, leading to 28-percent increases for NTV.co.jp and NHK.or.jp.


    Top 10 Gaining Properties by Number of Japanese Unique Visitors Age

     15+*

    December 2007 vs. November 2007

    Total Japan - Home and Work

    Locations**

    Source: comScore World Metrix

     Total Unique Visitors (000)

    Property Nov-2007 Dec-2007 % Change

    Total Internet : Total Audience 54,153 54,348 0

    MAINICHI.JP 3,860 5,784 50

    Disney Online 1,942 2,701 39

    JAPANPOST.JP 4,481 6,047 35

    JIJI.COM 2,123 2,741 29

    NTV.CO.JP 3,060 3,932 28

    NHK.OR.JP 3,923 5,015 28

    ATWIKI.JP 2,949 3,653 24

    NIKKANSPORTS.COM 3,423 4,162 22

    HOTPEPPER.JP 3,666 4,341 18

    Nintendo Co. 2,907 3,392 17

    * Ranking based on the top 100 Japanese properties in December 2007.

    ** Excludes traffic from public computers such as Internet cafes or access

     from mobile phones or PDAs.

    Top 25 Properties for December

    Yahoo! Sites continued to lead the market in Japan with more than 42 million visitors in December. Google Sites captured the second position with 32 million visitors, followed by Microsoft Sites with 30 million visitors. The top 25 properties held relatively constant in their positions from November 2007, with small position gains experienced by Sakura Internet, Mixi, Inc., and Seesaa.net.


    Top 25 Properties by Number of Japanese Unique Visitors Age 15+*

    December 2007 vs. November 2007

    Total Japan - Home and Work Locations**

    Source: comScore World Metrix

     Total

     Unique

    December November Visitors

    2007 2007 (000)

    Rank Rank Property Dec-07

    N/A N/A Total Internet: Total Audience 54,348

    1 1 Yahoo! Sites 42,140

    2 2 Google Sites 32,302

    3 3 Microsoft Sites 29,793

    4 4 Rakuten Inc 29,006

    5 5 NTT Group 26,367

    6 6 FC2 inc. 25,834

    7 7 Nifty Corporation 22,027

    8 8 Livedoor 21,439

    9 9 Wikipedia Sites 20,962

    10 10 GMO Internet Group 19,323

    11 11 Amazon Sites 18,211

    12 13 Sakura Internet 16,571

    13 12 NEC Corporation 15,846

    14 14 Sony Online 15,489

    15 15 Apple Inc. 15,050

    16 16 Excite Japan 13,520

    17 17 AMEBLO.JP 12,645

    18 19 MIXI, Inc. 12,414

    19 18 HATENA.NE.JP 12,217

    20 21 SEESAA.NET 12,031

    21 20 DION.NE.JP 11,461

    22 22 JWORD.JP 10,870

    23 23 IIJ4U.OR.JP 10,528

    24 24 TRACKWORD.NET 10,444

    25 25 NICOVIDEO.JP 9,686

    * Ranking based on the top 100 Japanese properties in December 2007.

    ** Excludes traffic from public computers such as Internet cafes or access

     from mobile phones or PDAs.

    About comScore

    comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com
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