* Google Sites, Microsoft Sites and France Telecom retained their rankings
as the top three properties among French Internet users, with 16.8, 15.7
and 13.6 million French visitors, respectively.
* Half of the top 10 gainers in December were shopping sites, including
card site Dromadaire.com with 1.7 million visitors (up 38 percent);
comparison shopping engine Shopzilla.com Sites with 1.9 million visitors
up 29 percent); Karstadt-Quelle, appearing on the top gainers list for
two months in a row, with 5.7 million visitors (up 21 percent); Apple
Computer with 3.8 million visitors (up 16 percent); and Kingfisher
(which includes Darty.com, Castorama.fr and But.fr) with 2.4 million
visitors (up 13 percent). In addition, Groupe PPR (which includes
Fnac.com, Laredoute.fr and Conforama.fr) was the 8th most-visited site
in France overall, growing 6 percent versus November to 9.4 million
visitors; and La Poste, the site used to ship many of the Christmas
gifts bought online, was up 14 percent to 4.3 million visitors.
* Travel and weather were also top of mind among the French during
December, as city guide Cityvox.fr grew 35 percent to 1.5 million
visitors and MeteoFrance.com grew 20 percent to 2.2 million visitors.
Top 10 Online Properties by French Unique Visitors, Age 15+*
December 2006
Total France - Home and Work Locations
Source: comScore World Metrix
Nov.-06 Dec.-06 Percentage
(000) (000) Change
Total FR Internet Audience,
Age 15+ 24,259 24,409 1%
Google Sites 16,383 16,846 3%
Microsoft Sites 15,511 15,651 1%
France Telecom 13,599 13,641 0%
Iliad/Free.fr Sites 12,289 12,092 -2%
Yahoo! Sites 10,856 10,750 -1%
eBay 10,282 10,704 4%
Groupe Pages Jaunes 10,657 10,378 -3%
Groupe PPR 8,917 9,409 6%
Groupe Aprovia 7,636 7,454 -2%
Orbus Groupe 7,223 7,242 0%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Gaining Properties by Percentage Change in French Unique Visitors*
November vs. December, 2006
Total French Visitors, Age 15+ - Home and Work Locations**
Source: comScore World Metrix
Nov.-06 Dec.-06 Percentage
(000) (000) Change
Total FR Internet Audience,
Age 15+ 24,259 24,409 1%
DROMADAIRE.COM 1,106 1,714 55%
CITYVOX.FR 1,144 1,549 35%
Shopzilla.com Sites 1,484 1,919 29%
METEOFRANCE.COM 1,840 2,216 20%
Karstadt-Quelle 1,712 2,045 19%
Apple Computer, Inc. 3,302 3,841 16%
La Poste 3,777 4,293 14%
Kingfisher 2,078 2,351 13%
Groupe Bestofmedia 4,003 4,528 13%
auFeminin 4,659 5,220 12%
*Ranking based on the top 100 French properties in December 2006.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About comScore World Metrix
comScore World Metrix is the first service to continuously measure and report online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for Web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to comScore's World Metrix service, including 8 of the top 10 interactive advertising agencies.
About comScore Europe
comScore Europe is an operating division of comScore Networks, Inc., the leader in digital media measurement. comScore Europe provides details of visitation, demographics and online buying power for Web site audiences across European, U.S. and global markets.
About comScore Networks
comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behaviour and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com.
