Directed Electronics to Supply Digital HD Radio(TM) Receivers to Retailers Across the United States

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VISTA, Calif., Oct. 30 - Directed Electronics, Inc. (Nasdaq: DEIX) holds number one market share positions in premium home theater loudspeakers, consumer branded vehicle security systems, and aftermarket satellite radio receivers. Directed is also a major supplier of mobile audio and video whose portfolio of well-known brands includes Polk Audio, Viper, Definitive Technology, Python, Orion, Precision Power, and Astroflex. The company announced today that it plans to supply digital HD Radio(TM) receivers to its retail customers starting in December 2006.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20061030/LAM091)

    

    The initial products will be the Directed HD Car Connect (p/n DMHD-1000), which quickly upgrades listeners' current car radios to receive digital HD Radio programming, and the Directed HD Table Top (p/n DHHD-1000), which features a large backlit multi-line display, with two detachable ported speakers plus an alarm clock.

    Retail pricing is expected to be $249 for the HD Car Connect, and $299 for the HD Table Top radios. The products should be widely available at Directed retailers in the Spring. Directed will also be supplying HD Car Connect and HD Table Top radios to HD Radio broadcasters across the country this winter, for on-air promotions that will give away thousands of new HD Radio receivers to listeners. For more information on Directed Electronics, please visit http://www.directed.com. For a list of HD Radio stations in your area, please visit http://www.hdradio.com.

    About Directed Electronics

    Headquartered in Vista, California, Directed Electronics (Nasdaq: DEIX) is the largest designer and marketer of consumer branded vehicle security and convenience systems in the United States based on sales. Directed also markets and sells certain SIRIUS-branded satellite radio receivers and accessories, with exclusive distribution rights for such products to Directed's existing U.S. retailer customer base. Directed is also a major supplier of home audio and mobile audio and video. Its broad portfolio of security products, including remote start, hybrid systems, GPS tracking, and navigation, are sold under leading brands including Viper(R), Clifford(R), Python(R), and Astroflex(R). In the home audio market, Directed designs and markets award-winning Polk Audio(R) and Definitive Technology(R) premium loudspeakers. Directed's mobile audio and video products include speakers, subwoofers, amplifiers, video screens and digital media players, sold under its Polk/MOMO(R), Orion(R), Precision Power(R), Directed Audio(R), Xtreme(R), Directed Video(R), Directed Mobile Media(R), and Automate(R) brand names. Directed was founded in 1982 and markets its broad portfolio of products through many channels including leading retailers and specialty chains throughout North America and around the world. More information is available at http://www.directed.com.
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