Fourth Annual GAME U on XBOX 360 College Tour to Stop at 25 Major Colleges

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Hot New Fall Games from XBOX, EA Sports, Sierra Entertainment, U.S. Army, Midway and UbiSoft join Best Buy and Motorola in Game & Gear Showcase

    SAUSALITO, Calif., Oct. 8 // -- The country's premier video game tour, GAME U on XBOX 360, is ready to launch with an exciting array of great new Fall Holiday titles. Over the next six weeks, the National Tour, which is presented by Best Buy, Motorola and IGN.com, is expected to reach 50,000+ videogame enthusiasts at 25 colleges and universities.

    Each stop on this tour will feature the highly popular Best Buy Cyber Laptop Bar with interactive demonstrations and competitive gaming competitions. As a new tour sponsor, Motorola will be showcasing their latest high technology headsets in a unique MOTOPLAY, Motorola's Wireless Bluetooth Experience. Motorola will be staging interactive competitions within their environment, including: Time trials with Forza 2 and a Blue Tooth 'Dance Off', giving away Motorola headsets and assorted prizes. Gamers should look no further because the challenge they have been waiting for is here. The Official Xbox Magazine is sponsoring a Halo 3 Challenge, with unique game prizes, at each stop.

    GAME U on XBOX 360 reaches the core of the young adult game-playing audience -- college students. These early adopters and game enthusiasts will get the first opportunity to play several newly released titles on Tour.

    The Tour will be featuring games from: EA SPORTS -- Madden NFL 08, NCAA Football 08, Tiger Woods PGA TOUR 08, NHL 08 and NBA LIVE 08. Midway will be showcasing Strangehold and BlackSite: Area 51. Sierra Entertainment will display World in Conflict, TimeShift and F.E.A.R.: Files and F.E.A.R.: Perseus Mandate. The US Army will show America's Army: True Soilders. From Ubisoft Entertainment: Blazing Angel 2: Secret Missions of WWII. XBOX 360, the Tour Title Sponsor, will have the highly anticipated Halo 3, Forza Motorsport 2, Guitar Hero III: Legends of Rock and the new PGR4. The games will be displayed on more than 30+ Norcent HD LCD and Plasma Televisions.

    "The videogame industry continues to outpace both film and music," said Game Live Events' Founder Antonio Capretta. "We continue to have the support of the top publishing partners on our tours -- providing us with the highest quality game titles. When you couple that level of commitment with the incredible graphic capabilities of the XBOX 360, you have a state of the art experience for thousands of college students nationwide."

    Media Sponsors represented on this Tour include: IGN.com -- the Official Internet Sponsor of the Tour, and, The Official Xbox Magazine -- the Official Magazine Sponsor of the Tour.

    The XBOX 360 College Tour launches on October 8th at Mississippi State University. The tour will end on November 15th at University of Southern California. The event is free admission to all college students.

    This omnibus live event will be the 17th tour in six years organized by Game Live Events. The last presentation was in the Spring of '07 -- a huge hit among videogame manufacturers, consumer marketers and more than 40,000+ student gamers. To find out more information, please call: GAME U at 415.332.3713 or contact robin@gameulive.com.

    All game titles and products have the registered trademarks of each company and are the property of each respective game publisher and sponsor.
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