are the newest additions to the Modality line of mobile learning and
DURHAM, N.C., Aug. 11 /-/ -- Modality, the leader in transforming premium, branded learning and lifestyle content for personal handheld media players, has begun releasing Frommer's(R) Travel Guides for iPhone(R) and iPod(R) Touch. Frommer's(R) is the market leader in travel guides, and a branded imprint of Wiley Publishing, Inc., helping novice and world-class travelers navigate their journeys with ease.
The 2008 editions of Frommer's New York, San Francisco, London and Paris are available for purchase and download on Apple.com via the new Apple App Store and on iTunes for $9.99. Additional Frommer's guides are scheduled for release by Modality in late 2008. The fresh and innovative digital editions of the trusted print books will be locally stored on iPhones and the iPod Touch, allowing users to quickly browse ad-free content without an internet connection. Frommer's for iPhone features local travel tips, restaurant and hotel reviews, and bonus features such as location-based services, interactive maps, and web and phone links, all instantly accessible with the flick of a finger using the unique touchscreen interface.
"The Frommer's titles offer travelers the same high-quality, reliable information as the popular paperback guides, but in a completely new way," according to S. Mark Williams, Ph.D., Founder and CEO of Modality. "Most travelers are already carrying these personal media devices with them. The expanded functionality of the iPhone and iPod offers ease of use and unlimited information at consumers' fingertips, greatly enhancing their overall travel experience."
Experts predict more than 10 million iPhones and millions more iPod Touches will be sold by the end of 2008. "Frommer's is the go-to resource for millions of travelers every year," said Larry Olson, Vice President and Marketing Director, Professional/Trade, Wiley. "There's no doubt technology is changing the way we travel, and by partnering with Modality to bring Frommer's to the iPhone, we are positioning our content to appeal to the most savvy pleasure and adventure seekers in the marketplace."
Frommer's -- best trips start here.
The market leader in travel guides, Frommer's publishes more than 300 guides and sells 2.5 million guides annually, reaching 7 million travelers who count on Frommer's for exact prices, savvy trip-planning, sightseeing advice, dozens of detailed maps, and candid reviews of hotels and restaurants in every price range. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. Frommer's is a registered trademark of Arthur Frommer. Frommer's is a branded imprint of Wiley's Professional/Trade business which provides must-have content to professionals, consumers, and students worldwide in all media.
Modality, Inc. makes small screens smarter, putting high-quality learning and lifestyle content in the palm of your hand. Its patent-pending process transforms and distributes premium content for handheld devices, allowing consumers mobile access to trusted content relevant to their education, professional training, and lifestyles. This unique Raybook Platform enables content owners to enter new markets rapidly without sacrificing security, usability and valuable brand characteristics. Modality's content partners include Elsevier, FA Davis, Houghton-Mifflin, John Wiley & Sons, Lippincott Williams & Wilkins, and Workman Publishing Co.
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace. Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.
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