wearability for surfers, wakeboarders, kiteboarders, paddlers, and
SAN DIEGO, Aug. 11 // -- H2O Audio, the leading watersports music company, announced today the release of its new, fully integrated wearable watersports music solution named AMPHIBX(TM). The new line provides 100% waterproof protection for all iPod players, iPod touch, and the new iPhone 3G as well as most mp3 players and phones.
In a recent Fortune article, Piper Jaffray analyst Gene Munster stated that at the close of 2007, Apple(R) had 70% of all mp3 unit sales and 84% of the dollar market share. Munster pointed out that during the first month of iPod(R) touch sales Apple dollar share hit 90%. Though there is no definitive data as to how many Apple customers have more than one device, it is clear Apple is successfully encouraging brand adoption.
"Apple is the industry's Big Kahuna and we are committed to supporting its iPod and iPhone innovations. However, with all of its new product introductions and model refinements, that is no simple task," said Kristian Rauhala, CEO of H2O Audio. "Most people today have more than one mp3 player, as well as music enabled phones. The AMPHIBX series is designed to accommodate more than one specific device without sacrificing performance. Now our customers have a simple purchase decision because they can buy one versatile waterproof armband and protect and use a wide range of devices, including their iPhones."
Paired with H2O Audio's soon to be released SURGE bass-amplified waterproof headphones, AMPHIBX provides the first fully integrated, wearable, watersports music solution to support a diverse range of products. Its ergonomic shape and hybrid materials are tailored to comfortably grip and hold through any watersport stresses.
H2O Audio AMPHIBX features include:
-- LatchTight(TM) Locking Closure provides a 100% watertight secure seal
up to 12ft/3.6m underwater
-- ClearTouch Window(TM) enables complete operation of touch and click
wheel controls even under water
-- SealTight(TM) Connector Compatible with all standard 3.5mm headphone
-- Dual Flex Rings allow comfort plus secure fit for most arm sizes
-- Floats even with device inside
-- Fits all iPod models including iPod touch and iPhone and most other mp3
players and phones
"We believe that music should not only move you, but move with you," said Ron L. Wilson, Vice President of Product Strategy for H2O Audio. "The new AMPHIBX series makes it possible to buy a single armband, match it with our new SURGE headphones, and then feel the music without feeling the gear. AMPHIBX's unique shape and specialized materials have been designed to comfortably grip your arm, so whether you are surfing a break or training for a triathlon, it delivers a music experience that is unmatched."
Pricing and Availability
MSRP for the AMPHIBX waterproof armband series runs: Medium -- USD $69.99 and Large -- USD $79.99. H2O Audio's products are available at Apple(R) stores and surf/sport specialty stores nationwide. To shop on-line, please visit http://www.h2oaudio.com.
About the Company:
H2O Audio is the leading watersports music company offering 100% waterproof headphones and mp3 armbands that are designed for surfers, wakeboarders, kiteboarders, paddlers, and triathletes. For more please visit http://www.h2oaudio.com.
Apple, iPod are registered trademarks of Apple, Inc. H2O Audio is a registered
trademark of H2O Audio, Inc. All other registered or unregistered trademarks
are the sole property of their respective owners.