consumers to seamlessly purchase and install smartphone applications
over-the-air
BARCELONA, Spain, Feb. 12 // -- 3GSM World Congress, Hall 2- Stand 2H08 -- Handango, the world's leading provider of smartphone content, has been chosen by Microsoft to support the new Windows Mobile Marketplace available on Windows Mobile 6, Microsoft's new mobile phone software platform. Premier content from Handango's catalog of Windows Mobile applications, including games and productivity software, will be quickly and easily accessible to consumers on their smart devices.
The Windows Mobile Marketplace icon, built into every new Windows Mobile device, provides access to a library of hand-picked smartphone content supported by Handango. There, consumers can browse, try, purchase and download industry-leading applications.
"We've worked closely with Microsoft to provide Windows Mobile content to consumers for more than seven years, and this latest offering further deepens that relationship," said Randy Eisenman, chief executive officer of Handango. "We are thrilled to be the first to support Windows Mobile Marketplace and look forward to continually raising the bar on the type of content made available to smartphone users."
Mobile operators have a unique opportunity to customize the product based on their customers' needs. By personalizing the catalog experience with select content and by using custom icons and captions, operators have the ability to drive up the average revenue per user (ARPU).
"We're pleased to work with Handango on another first, from their deep experience as the first-to-market with the Microsoft Certified Applications Catalog to now being the first to work with us on the new Windows Mobile Marketplace," said John O'Rourke, general manager, Mobile and Embedded Devices Division at Microsoft Corp. "Working together, we'll make it easier for consumers to have easy access to personalized content and applications from their devices."
Mobile operators interested in using Windows Mobile Marketplace should contact a Handango representative by sending an email to windowsmobile@handango.com. Demos are also available upon request.
About Handango
Handango is the leading provider of smartphone content globally. Leveraging its network of more than 16,000 content partners and its vast distribution network, Handango seamlessly delivers the smartphone marketplace to millions of consumers on the Web and from the device. Handango's market- leading content delivery platform, Handango AMPP, is the platform of choice for numerous mobile industry leaders including Microsoft, Nokia, Samsung, RIM, HP, Verizon Wireless, T-Mobile, Cingular Wireless, Telefonica Moviles and AOL. By delivering intuitive and compelling consumer experiences, Handango has become the trusted source for millions of smartphone users around the world. For more information, visit http://corp.handango.com.
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