living looks like.
COLUMBUS, Ohio, Oct. 26 - The new Magnolia stores opening TOMORROW, October 27, in Santa Monica and Santa Clara, CA will be the first consumer retail showcase for the Lifeware(TM) digital entertainment and automation solution. Inside the state-of-the-art store will be a fully integrated home designed with Lifeware to create an entertainment experience that allows consumers to control how they enjoy their digital content, wherever and whenever they want, as well as control their lighting, HVAC, security and other subsystems through a single interface using Media Center.
The age of proprietary technology is fading, and systems like Lifeware, which do not tie homeowners into a single-branded solution but enable control of home subsystems from a wide variety of manufacturers, are the future. Lifeware is bringing digital entertainment and refined home control together into one seamless package. What Lifeware represents is a glimpse into a homes' all-digital future, one in which all content can be enjoyed over a network in a variety of ways.
"Magnolia represents a truly unique market segment that includes high end retail A/V sales, combined with design and installation services. The presence of Lifeware in the retail locations provides an opportunity for homeowners to test drive home automation and distributed digital entertainment in the perfect environment. Magnolia's commitment to Lifeware has offered us a great platform for the retail launch of our products," said Steve Cashman, Exceptional Innovation's vice president of sales.
At the new Magnolia stores, consumers will have the opportunity to interact in a number of different Lifeware experiences representing multiple zones throughout the home. Lifeware will be controlling the stores' Media Room, Media Bar, Home Office, Equipment Closet and Front Door experiences. The integration centers around HP Digital Entertainment products, including the new Lifeware Ready HP z565 digital entertainment center, as well as Lifeware Connected partners such as Lutron, B&K, SpeakerCraft, Aprilaire, GE Security, and Panasonic. The stores are the first to sell and display the new Lifepoint(TM) family of all-digital, 16:9 widescreen touchpanels, capable of 720p high definition display and used in Lifeware home automation networks. Lifepoint is available in both 12.1" and 8.9" in-wall models.
Whether a homeowner is looking to update a single room, remodel an existing floor plan or build their dream home, or whether they are simply searching for a home automation solution that simply makes more sense, the new Magnolia stores will offer good, better, best packaged Lifeware automation solutions. In addition, Magnolia will provide customized solutions to meet the size and scope of any home installation.
"Studies have shown more and more homeowners are looking for home automation solutions on varying levels. Here at Magnolia, we strive to deliver the products and services customers are looking to integrate into their homes. We are evolving our retail and installation business model to incorporate the next phase of digital living. Together with new industry partners like Lifeware and HP complementing our existing supplier group, we intend to be a full-service retailer that offers homeowners an entirely new array of solutions and services," said Lou Kings, Magnolia's convergence solutions manager.
The two Magnolia stores are located at:
2800 Wilshire Blvd. 52 North Winchester Boulevard
Santa Monica, CA 90403 Santa Clara, CA 95050
310.309.5000 408.423.5100
For more information, visit http://www.exceptionalinnovation.com.
