Media Alert: Microsoft Participates in the 2008 International Consumer Electronics Show

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REDMOND, Wash. — Jan. 4, 2008 — Microsoft Corp. has planned the following press activities for the 2008 International Consumer Electronics Show (CES) in Las Vegas Jan. 7–11.

Microsoft Keynote Address

Bill Gates, chairman of Microsoft, and Robbie Bach, president of the Entertainment and Devices Division, will deliver the pre-show 2008 International CES keynote address at 6:30 p.m. PST Sunday, Jan. 6, in the Palazzo Ballroom at the Venetian Resort Hotel Casino in Las Vegas.

Admission to the keynote address will be granted on a first-come, first-served basis to accredited members of the media and analysts with their official CES badges and badge holders. Credentials can be picked up in the CES press room at the Las Vegas Convention Center (LVCC), Room S229, between the Central and South halls. Attendees may pick up only their own badge. The doors to the ballroom will open at 5 p.m. The media waiting room will open at 3 p.m. Members of the media and analysts are encouraged to arrive at the theater well in advance of the opening to help ensure admission. The keynote address will also be webcast live and on-demand at

Following are some important notes regarding security at the Microsoft keynote event:

Members of the media and analysts carrying bags into the keynote event will be asked to present their badge; bags will be subject to search.

Still cameras will be allowed for credentialed photographers, but camera bags are subject to search and will be checked before photographers enter the keynote auditorium; flash photography will be permitted for the first minute only.

Broadcast crews will not be allowed to set up video cameras at the keynote event; only recording decks are permitted. An audio-video mult box will be provided. Broadcasters planning to plug into the mult box must contact to make arrangements before the event.

No live broadcasting or webcasting of the keynote address, or rebroadcasting of the keynote address in its entirety, will be allowed.

For broadcasters who cannot attend, satellite feeds will be available through the following coordinates:

U.S. feed: Jan. 6, 9:15–9:30 p.m. PST
AMC 16 Transponder 21 (KU-Band, Analog)
Downlink Frequency: 12120 Vertical
Galaxy 26 Transponder 01 (C-Band, Analog)
Downlink Frequency: 3720 Vertical

Re-feed: Jan. 7, 5:30–5:45 a.m. PST
AMC 16 Transponder 21 (KU-Band, Analog)
Downlink Frequency: 12120 Vertical
Galaxy 26 Transponder 01 (C-Band, Analog)
Downlink Frequency: 3720 Vertical

International feed: Jan.7, 6:05–6:15 a.m. GMT
Available via the Reuters World News Service (WNS):
Distribution to WNS all paths

Videotapes of the keynote address will be available on request in the Microsoft press tent throughout the show starting Monday, Jan. 7. Transcripts and view-on-demand portions of the keynote address will be available on beginning Monday morning.

Panels and Conferences With Microsoft Participants

Sunday, Jan. 6

Game Power: Entertainment as Franchise — As Games Cross Over Into Music, TV, Cable, Movie, Mobile, Advertainment and Custom Branded Experience. 11:30 a.m.–12:30 p.m., LVCC North Hall, Room N253. Bill Nielsen, Microsoft

Mobile and Broadband Music: New Platforms + New Technology + More Music + Dynamic Marketplace. 1–2 p.m., LVCC North Hall, Room N258. Cyrill Glockner, Microsoft

Monday, Jan. 7

Mobile on the Move: What’s in Store for Car Electronics. 1:30–2:30 p.m., LVCC North Hall, Room N264, Velle Kolde, Microsoft

Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience. 1:30–2:30 p.m., LVCC North Hall, Room N259. Gabriele Di Piazza, Microsoft

Tuesday, Jan. 8

Consumer Robotics Market Development Program: A Robot in Every Home. 9–9:45 a.m., the Venetian, Delfino 4001–4002. Tandy Trower, general manager, Microsoft Robotics Group

The New Frontier of Play. 9:15–10:15 a.m., the Venetian, Lando 4305–4306. Jeff Bell, Microsoft

IPTV: The Television of Tomorrow? 1:30–2:30 p.m., LVCC North Hall, Room N253. Christine Heckart, Microsoft TV

The Connected TV and Set-Top as the Consumer Gateway to Entertainment and Information: Set-Top, Broadband, Guides and PVRs. 3–4 p.m., LVCC North Hall, Room N259. Joe Seidel, Microsoft

Wednesday, Jan. 9

Technology and Emerging Countries: Advancing Development Through Technology Investments. 9 a.m.–1:30 p.m., Las Vegas Hilton Theater. David Foster, general manager, Microsoft Unlimited Potential

Improving Time-to-Market and Product Quality. 10:30–11:30 a.m., the Venetian, Lando 4204. Bill Adamec, Microsoft

A Tale of Two Supply Chains: Halo 3 and Zune. 1:15–2 p.m., LVCC North Hall, Room N258. Deborah Hickey, Microsoft

Exploring the True Power of IPTV. 12–1 p.m., LVCC North Hall, Room N261. Hemang Mehta, Microsoft TV

IPTV and Internet TV Connectivity: Broadband, the TV, the Set-Top, the Server — Enabling Advanced Services — Content and Advertising. 3–4 p.m., LVCC North Hall, Room N261. Shari Barnett, Microsoft

Microsoft Booth Activities

A variety of activities will take place at the Microsoft booth, No. 7144, in the Central Hall of the Las Vegas Convention Center. The Microsoft booth will feature more than 36 partner stations from 32 distinct companies, showcasing products and solutions that feature Microsoft platforms and technologies.

Microsoft Pressroom

The Microsoft PR meeting rooms are located in a tent in the Central Plaza parking lot. Press tent hours are Monday, 8:30 a.m.–5 p.m.; Tuesday, 8:30 a.m.–5 p.m.; and Wednesday, 8:30 a.m.–noon. The pressroom will be closed Thursday. For more information on Microsoft-related events and activities at 2008 International CES, members of the press are invited to visit

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at

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