2006/2007 Readership Figures Confirm Metro as Canada's most-read free
TORONTO, Sept. 19 - - Metro maintains its position as Canada's No.1
Free Daily Newspaper, according to results released on Wednesday, Sept. 19 by
the Newspaper Audience Databank (NADbank).
Metro Canada now reaches 868,200 readers every weekday in Montreal,
Ottawa, Toronto and Vancouver. This represents an increase of 3% over NADbank
2006. Métro Montréal and Metro Toronto remain dominant as the number one free
daily in each city, reaching more than 1 in 4 adults in each market over the
course of a week. Metro Calgary and Metro Edmonton readership will be captured
in NADbank results released in September 2008.
Metro Canada launched Metro Calgary on March 5, 2007 and Metro Edmonton
on April 2, 2007, boosting Metro's circulation to 760,000 copies distributed
on a daily basis.
Highlights of Metro's readership results include:
- Métro Montréal is the most-read newspaper among adults 18+ on the
Island of Montreal.
- Metro Toronto is second only to the Toronto Star in reaching adults
18+ and between the ages of 18-34 and 18-49 in the City of Toronto.
- Metro Vancouver saw the most growth of any local paper measured in
the 4 markets where NADbank released interim results
- Metro Vancouver's read yesterday readership grew by 12% over NADbank
- Metro Ottawa and Metro Vancouver's weekly cumulative reach is 14% and
15% respectively, which is on target with the performance of other
According to Bill McDonald, Group Publisher of Metro English Canada, the
2006/07 NADbank results demonstrate Metro's leadership position in the market.
"NADbank has confirmed once again that Metro is the leading newspaper in the
strong and growing free daily category. With the recent additions of Calgary
and Edmonton, the launch of our new design, and aggressive circulation growth
in Vancouver, Metro is certain to maintain its number one position well into
the future. Readers and advertisers alike have embraced Metro; we will
continue to meet our stakeholders' high expectations by delivering superior
editorial quality, targeted distribution strategies and award-winning creative
In addition to a young, urban, active audience, Metro continues to
provide advertisers with innovative creative solutions. In the past week,
Metro Canada received 5-CNA EXTRA Awards, including one Silver and Bronze and
three Certificates of excellence. Also announced this week, Metro
International won 'Best Print Campaign' for the XBox dominator campaign that
ran across Denmark, Finland, France, Italy and UK.
Metro is the largest and fastest-growing international newspaper in the
world. Metro is published in over 100 major cities in 20 countries across
Europe, North & South America and Asia. Metro has a unique global reach -
attracting a young, active, well-educated Metropolitan audience of over 20
million daily readers. Metro has an equal number of male and female readers,
of which 70% are under the age of 45. Metro is published in the top 6 markets
in Canada: Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver.