Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad Metrix

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Major Display Ad Campaign Promotes Windows Live Search Programs

    RESTON, Va., Aug. 26 /-/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.


    comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users in the U.S. market. The syndicated service measures the number of times each advertiser's ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of an advertiser's campaign. Ad Metrix also provides samples of the creative ad units with information on ad sizes.

    Fox Interactive Media Ranks as Top Display Ad Publisher in June

    Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion (10.5 percent share), reached 130 million unique individuals with its ads -- reaching more people than any other publisher. AOL LLC ranked third with 19 billion display ads (5.8 percent share), followed by Microsoft Sites with 15.4 billion (4.7 percent share), and Google Sites with 5.1 billion (1.5 percent share).

    Top Display Ad Publisher Sites

    June 2008

    Total U.S. -- Home/Work/University Locations

    Source: comScore Ad Metrix


     Total Display Share of Exposed

     Ad Views Display Unique Visitors

     Publisher Site (MM) Ads (000)

    Total Internet 329,828 100.0 180,571

    Fox Interactive Media 52,288 15.9 83,714

    Yahoo! Sites 34,675 10.5 130,680

    AOL LLC 19,004 5.8 96,512

    Microsoft Sites 15,485 4.7 87,667

    Google Sites 5,075 1.5 81,885

    FACEBOOK.COM 3,650 1.1 30,723

    eBay 3,512 1.1 52,238

    Viacom Digital 3,114 0.9 36,382

    COMCAST.NET 2,644 0.8 11,860

    Glam Media 2,237 0.7 33,462

    Microsoft Ranks as Top Display Advertiser in June

    Microsoft was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program. The University of Phoenix, an online university, ranked second with 4.7 billion, followed by Experian (4 billion), which advertises for a variety of sites including and, and United Online (3.9 billion), which owns the heavily advertised Several communications providers ranked among the top ten, including Verizon with 3.8 billion, AT&T with 3.8 billion, Deutsche Telekom (which owns T-Mobile) with 3.6 billion and Vonage with 3.4 billion.

    Top Online Display Advertisers

    June 2008

    Total U.S. -- Home/Work/University Locations

    Source: comScore Ad Metrix


     Total Display Share of Exposed

     Ad Views Display Unique Visitors

     Advertiser (MM) Ads (000)

    Total Internet 329,828 100.0 180,571

    Microsoft 5,529 1.7 126,367

    University of Phoenix 4,722 1.4 120,475

    Experian Interactive 3,968 1.2 137,915

    United Online, Inc 3,929 1.2 136,329

    Verizon 3,818 1.2 130,839

    AT&T, Inc. 3,802 1.2 134,341

    Deutsche Telekom 3,594 1.1 129,951

    Vonage 3,368 1.0 132,964

    Netflix 3,146 1.0 134,554

    Ask Network 2,852 0.9 102,565

    To request more information on comScore Ad Metrix, please visit:

    About comScore

    comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit
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