“EDGAR Online attracts a highly targeted audience with its deep business and financial content, and coupling that audience with Microsoft’s advertising technologies is going to be a winning combination for advertisers,” said Brian McAndrews, senior vice president, Advertiser and Publisher Solutions at Microsoft. “The inclusion of EDGAR Online as a syndicated advertising partner site and the addition of its content to MSN Money will add value for our users and will help advertisers reach an even broader audience in this highly attractive financial vertical.”
The content provided by EDGAR Online will include access to all SEC filing documents for publicly traded U.S. companies and will be accessible via the ticker and company search function on the MSN Money Web site. EDGAR Online content will cover all public companies that file information with the SEC and provide access to the complete database of millions of company, fund and individual filers to facilitate company and financial research at summary and in-depth levels.
“Microsoft’s advertising technologies are best in class, and we believe this deal will further enhance the experience of our users by ensuring the advertising they see on our site is relevant to their interests,” said Sue Bratone Childs, executive vice president and chief marketing officer, EDGAR Online. “Furthermore, the addition of our financial content to MSN Money is a strategic expansion of our brand and reach, and a win for consumers and advertisers alike.”
Microsoft is expected to begin serving contextual, display and video ads on the EDGAR Online site in March. Content integration on MSN Money is under way, and a launch is expected later this year.
About EDGAR Online
EDGAR Online, Inc. (Nasdaq: EDGR), www.edgar-online.com, is a leading provider of value-added business and financial information on global companies to financial, corporate and advisory professionals. The Company makes information and a variety of analysis tools available via online subscriptions and licensing agreements to a large user base.