New Survey Sheds Light on Those Desperately Seeking Love Online

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CHICAGO, Feb. 2 // -- Only 15 percent of Americans have used the internet to meet a potential romantic interest but 42 percent of those who've tried it met their spouse or life partner that way, according to a new survey from global market research firm Synovate.

    In order to find out what makes online daters click, Synovate surveyed 1,000 people in the US, and an additional 3,386 across the world, to understand their online dating perceptions, learn who has used the internet to find a romantic partner and the level of success that they've had.

    The results reveal a fairly even split between Americans who think online dating is a great way to meet people (45 percent) and those who think it is a waste of time (50 percent) but show large disparities between the reasons why they have or have not attempted to find love online.

    Half of those who said they've gone online to find love did so just for fun or out of curiosity, while 20 percent consider it simply a natural extension of their regular use of the internet.

    "The internet is the matchmaker of our time," said Steve Levine, Senior Vice President and Head of Technology & Telecom for Synovate in North & Latin America. "As it continues to grow, and becomes even more integrated in our lives, we should expect to see more people trying online dating."

    Surprisingly, online daters appear to be looking past photographs when determining whether they will communicate with someone through an online dating website. In fact, 40 percent say they mainly rely on the personality in the written descriptions, while 33 percent just want someone that meets basic criteria such as shared hobbies and interests.

    Despite the remarkable success rate of those who have met a long-term partner via the internet, for many people online dating is still a concept they just aren't comfortable with.

    Seventy eight percent of those who haven't already used the internet to look for love said they won't consider going online. Almost one-third won't do so because they believe it could be dangerous, and 22 percent don't think that the internet should be used to find a romantic partner.

    Additionally, over half of Americans indicated that they've had at least one dating disaster when moving communication offline even though 64 percent said that they've had more good dates than bad ones.

    When it comes down to it, it may simply be a case of online dating being seen as the domain of the desperate and dateless.

    With over one-third of respondents stating that "only desperate people use online dating", it may be a long time before many people can shake the desperado perception and start looking for love online.

    About Synovate

    Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,500 staff in 108 cities across 50 countries. For more information on Synovate visit http://www.synovate.com .
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