Nintendos Popular Brain Age 2 Pops Up in Unlikely Places

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People Everywhere Find the Brain-Training Game Engaging

    REDMOND, Wash., Sept. 27 // -- Hair salons, RV shows and shopping malls might not be the first places you think of when it's time to exercise your brain. But that's exactly where Nintendo is showing off the brain-training abilities of its new Brain Age(TM) 2: More Training in Minutes a Day program for Nintendo DS(TM).

    (Photo: http://www.newscom.com/cgi-bin/prnh/20070927/LATH059-a)

    (Photo: http://www.newscom.com/cgi-bin/prnh/20070927/LATH059-b)

    "Many different people are sampling and playing Brain Age 2: More Training in Minutes a Day, including some people you might not expect to be trying video games," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "The title draws people in with its engaging game play, so this summer we're giving all kinds of people a chance to energize and sharpen their brains while demonstrating that everyone's a gamer."

    Brain Age 2: More Training in Minutes a Day contains a collection of 15 fun, challenging exercises to get users' brains pumping. Tasks in memory, math, reading and even music challenge users to complete them as quickly -- and as accurately - as possible. Combined, global sales of Brain Age(TM): Train Your Brain in Minutes a Day and Brain Age 2: More Training in Minutes a Day already have topped 14 million and still are increasing. Between now and January, Nintendo will showcase Brain Age 2: More Training in Minutes a Day in a variety of expected -- and some unexpected -- locations:

    * A 50-City Mall Experience: Between now and Jan. 8, Brain Age 2 will be

     part of a 50-city nationwide mall game-play experience. Visitors can

     train their brains and check out all the latest Nintendo games. To

     find a location near you, visit

     http://wii.nintendo.com/malltour_07.jsp.

    * Alzheimer's Association Memory Walk Events: As part of this nationwide

     event to raise awareness and funds for Alzheimer's care, support and

     research, Nintendo is sponsoring booths at Memory Walk events in

     Chicago, Austin, New York, Washington and Los Angeles. Participants

     and visitors can sample Brain Age 2 and learn how to keep their minds

     active.

    * A Hair Salon (yes, a hair salon): In honor of National Self-Improvement

     Month, Nintendo has sent Nintendo DS systems and copies of Brain Age 2

     to the new Nelson J Salon in Beverly Hills, Calif. During September,

     visitors to the salon will have the chance to freshen up the insides of

     their heads while stylists coif their tresses.

    * Nintendo Street Team Appearances: Members of the Nintendo Street Team

     will fan out across the country to show off Brain Age 2 at a variety of

     major landmarks and expanded-audience events like home shows and

     fitness expos, including the Atlanta Home Show (Sept. 28-30) and the

     Long Island Fall Home Show (Sept. 28-30).

    Brain Age 2: More Training in Minutes a Day is rated E for Everyone. For more information about Brain Age 2: More Training in Minutes a Day, visit http://www.BrainAge.com.

    The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at http://www.nintendo.com.
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