BARCELONA, Spain, Oct. 11 - Private Media Group Inc. Private Media Group Inc. (Nasdaq: PRVT -- News), a worldwide leader in premium-quality adult entertainment products, services and new media content, has signed an agreement with Mobile Streams Plc (LSE: MOS) for the development and distribution of Private's adult entertainment content throughout Latin America, North America and Asia, adding a potential 220 million customers to the existing 450 million customers currently able to access Private's content via their operator portals.
Under the terms of the agreement, Mobile Streams will be responsible for the development and distribution of Private's comprehensive portfolio of multimedia-rich products including streaming mobile TV channels, video clips, games, wallpapers and MMS content. Mobile Streams will utilize the full functionality of Vuesia, its highly acclaimed mobile content delivery platform to mobilize Private's content.
Tim Clausen, Director of Wireless at Private Media Group said: "We are extremely happy to expand our footprint in these markets and believe this agreement further demonstrates Private's ability to attract mainstream content distributors in the wireless arena. It is estimated that the global mobile adult content market will grow to $3.3 billion by 2011 (Juniper Research, Mobile to Adult -- Personal Services, white paper, September 2006 (1)) and we believe that our ability to attract partners such as Mobile Streams places us in a unique position to benefit from this growth."
"We are delighted to be representing Private, a highly reputable tier one adult brand and to be distributing their content via our carrier partners," said Simon Buckingham, Chief Executive Officer of Mobile Streams.
Private's content is currently available to mobile consumers via 59 operators in 28 countries, of which 33 operators went live since September 2005. The Company is expecting to go live with 13 additional operators before the end of 2006.
(1) http://www.juniperresearch.com/set_whitepapers.htm
NOTES TO THE EDITORS
About Mobile Streams
Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, "Vuesia," is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US. "Vuesia" is Mobile Streams' full service enterprise mobile media management solution. "Vuesia" facilitates content ingestion, management, delivery, billing and reporting. The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ringtones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management. Mobile Streams has subsidiaries in Germany, USA, Argentina, Brazil, Mexico, Chile, Colombia, Australia and Hong Kong.
For more information please go to http://www.mobilestreams.com
About Private Media Group
With its 40 year track record, NASDAQ listed Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and silver girls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.
Disclaimer
This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.
For further information please contact:
For Mobile Streams:
Victoria Tayler
+41 794 301 915
victoriat@mobilestreams.com
For Private Media Group:
Tim Clausen
Tel +34 93 590 70 70
tim.clausen@private.com
http://www.prvt.com
