Clients
SAN FRANCISCO, Feb. 7 /-/ -- Ruder Finn/West announced today it has added two new clients to its roster: Specific Media and Voce. Both accounts fall under the agency's growing technology practice and will be budgeted at approximately $500,000.
Specific Media is an interactive media company that enables advertisers to reach online audiences through its proprietary and advanced targeting technologies. The company selected Ruder Finn to manage a comprehensive media relations campaign designed to build brand awareness, increase corporate visibility and extend their thought leadership through all facets of the online advertising market. Specific Media is headquartered in Irvine, California.
For Voce, a Beverly Hills-based provider in a new category of highly personalized premium wireless services, Ruder Finn will be helping to launch new services from the company and raising overall awareness of a new category of cell phone services that include extraordinary and unique customer service.
"These two new important clients represent Ruder Finn's fast growing technology practice in Northern and Southern California, comprising both B2B and B2C companies," said Howard Solomon, Ruder Finn/West managing director. "These companies are leaders in their respective categories and are introducing new innovations in technology. We're excited to have these accounts under our belt and look forward to a successful year helping these and other technology companies achieve their PR goals."
About Specific Media
Specific Media is an innovative technology and online media company that enables advertisers to pinpoint target audiences through advanced demographic, behavioral, contextual, geographic and retargeting technologies across a network of branded, top tier sites. Web sites in the Specific Media network reach nearly 80 million U.S. monthly unique users and include more than 450 premier brands such as: ABC, NBC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com, The Weather Channel, USA Today and VIACOM. For additional information, visit: http://www.specificmedia.com
About Voce
Voce is a leading provider in a new category of highly personalized premium wireless services. Unlike traditional carriers, Voce provides unparalleled cellular service as well as unique customer services, free upgrades on a variety of devices, unlimited minutes, and one simplified fixed monthly fee with no binding contracts or upcharges. Voce's unique customer services are provided by personal mobile assistants who are your lifeline wherever life takes you. Whether you need travel assistance or a quick dinner reservation, Voce provides you with services you don't expect, but quickly become an indispensable part of your life. For more information visit http://www.voce.com
About Ruder Finn, Inc.
Ruder Finn is a leading independent communications, counseling and services Agency with more than 57 years of experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, and Jerusalem. Asia Pacific offices include Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn is ranked No.1 in New York in revenues and staff size by the PR trade newsletter, O'Dwyer's, The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit: http://www.ruderfinn.com
Press Contact:
Jory White
Ruder Finn/West
(415) 249-6775
whitej@ruderfinn.com
