Spyro the Dragon to Scorch Wendys Restaurants This Fall

Monitor this Company

Popular Sierra Entertainment Franchise Featured in Nationwide Kid's Meal


    LOS ANGELES, Oct. 12 // -- Sierra Entertainment, a division of Vivendi Games, today announced a nationwide promotion with Wendy's, coinciding with the launch of The Legend of Spyro: The Eternal Night.

    Beginning October 8, 2007, the four-week promotion features one of five Spyro premium items and a coupon with each purchase of a Wendy's Kids' Meal at participating Wendy's restaurants nationwide, while supplies last.

    "Not only are we offering a variety of nutritious Kids' Meal options -- from low-fat milk and yogurt to mandarin oranges and turkey sandwiches -- we're focusing on promotional extensions that bring families together in entertaining, engaging ways," said Ana Hernandez, Wendy's diversity marketing director.

    Featured premium item characters from the new video game include the Sparx Flyer, Flapping Spyro, a Spyro Keychain, Spyro Checkers and Ruby Reveal. The panel of each Kids' Meal bag also will feature a $5 off coupon from GameStop for any platform of The Legend of Spyro: The Eternal Night.

    "The Spyro the Dragon franchise has reached families all over the world," said Al Simone, senior vice president of Global Marketing, Sierra Entertainment. "After millions and millions of video games sold, it's great to be able to extend the brand by offering fun toys and games to Wendy's customers."

    The Legend of Spyro: The Eternal Night is the latest installment in the 20 million-unit-selling Spyro franchise and a continuation of the new The Legend of Spyro trilogy of video games. The Legend of Spyro: The Eternal Night is currently available for the PlayStation(R)2 computer entertainment system, Wii(TM), Game Boy(R) Advance, Nintendo DS(TM) and available in early November for mobile phones. The Legend of Spyro: The Eternal Night will carry an MSRP of $39.99 for the PlayStation(R)2 system, $49.99 Wii(R), $29.99 Game Boy Advance and $29.99 for Nintendo DS.

    About Krome Studios

    Krome Studios is one of the leading independent developers in the world and the largest game development studio in Australia with more than 300 employees across three studios -- Brisbane, Melbourne and Adelaide. Founded in 1999, the studio is best known for developing the TY the Tasmanian Tiger(TM) series, which has sold two million units worldwide and is the best-selling Australian game of all time. Krome Studios has shipped more than a dozen titles, including the TY the Tasmanian Tiger(TM) series, The Legend of Spyro: A New Beginning, King Arthur, The Adventures of Jimmy Neutron Boy Genius(R): Jet Fusion, and is currently working on many high profile current and next generation titles such as Hellboy from Konami, Star Wars: The Force Unleashed from Lucas Arts and The Legend of Spyro: The Eternal Night from Sierra Entertainment. The official homepage of Krome Studios is http://www.kromestudios.com.

    About Amaze Entertainment

    Amaze Entertainment (http://www.amazeent.com), one of the largest independent developers in the world, is behind many of the best known and best selling handheld game titles. Partnering with the A-list of publishers, Amaze focuses on Nintendo DS(TM) and Game Boy(R) Advance, the PSP(R) (PlayStation(R) Portable) system, and console titles, many of which are household names, including The Sims(R), X-Men(R), and Harry Potter(R).

    About Sierra Entertainment

    Sierra Entertainment (http://www.sierra.com), a division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for personal computers, videogame systems and handheld gaming devices. Sierra features a strong portfolio of titles based on original IP and popular licenses from industry-leading content partners. Sierra has four integrated internal studios providing top-notch creative talents, development capabilities across multiple genres and a global perspective: High Moon Studios in San Diego, CA; Massive Entertainment in Malmo, Sweden; Radical Entertainment in Vancouver, B.C.; and Swordfish Studios in Birmingham and Manchester, England.

    About Wendy's International Inc.

    Wendy's International Inc. (NYSE: WEN) is one of the world's most successful restaurant operating and franchising companies. More information about the Company is available at http://www.wendys-invest.com.

    "PlayStation" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. (TM), (R), Game Boy Advance, Nintendo DS and the Wii logo are trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks are property of their respective owners.
Monitor this Company :
You will receive an email alert whenever there is a news item concerning this company.
Name Your Company
Email Address Position/Role

2001 - 2016 Lexdon Business Library
About TrustBase
Privacy Policy