engages in the design, development, manufacture, and marketing of digital media and other flash based storage products for consumer markets that utilize digital media for the capture and retrieval of digital content.
It also offers a line of digital music players and portable data storage devices, as well as various connectivity products that link its media products to personal computers and other electronic host devices.
Lexar's digital film products enable customers to capture and download digital images to a personal computer for editing, distributing, and printing.
In addition, it licenses its proprietary controller technology and sells controllers to other manufacturers of flash storage media.
The company serves digital photography, consumer electronics, industrial, and communications markets in the United States, Asia, Europe, and other parts of the world.
Lexar sells its digital media and connectivity products to end-users primarily through mass market, photo, and original equipment channels.
It also sells through a direct sales force, distributors, value-added resellers, and independent sales representatives, as well as through its Web site.
The company was incorporated under the name Lexar Microsystems, Inc.
in 1996 and changed its name to Lexar Media, Inc.
in 1998.
Lexar is headquartered in Fremont, California.
