engages in the development, marketing, and support of software development, deployment, and integration technologies, as well as business solutions that enable enterprises to build and deploy applications that can be customized and integrated with existing systems.
Its applications are used for customer relationship management and other enterprise uses.
The company offers eDeveloper technology, which allows developers to create and modify applications by filling in forms and tables that define data structures, business rules, and program logic; and iBOLT technology that provides integration and connectivity capabilities, including database interoperability and the capacity to deploy on a range of systems on varied platforms.
Its Magic eContact manages aspects of a contact center, from sales and marketing to customer care and support.
The company’s Magic eService is an Internet-based customer service management system.
Its Hermes is a solution for cargo handling and inventory control.
Magic Software Enterprises also offers vertical applications, including long-term care, criminal justice, and multifacility car and truck rental management solutions.
The company offers consulting services in connection with installation assurance, application audits and performance enhancement, application migration, and application prototyping and design.
It markets its products through its direct sales force, distributors, Magic solution providers, and system integrators.
The company operates in the United States, Europe, Israel, Asia, South Africa, and Latin America.
The company has strategic alliances with IBM; Oracle Corp.
; Pervasive Software; iWay Software; and Gruppo Engineering.
Magic Software Enterprises was founded by David Assia in 1983 as Magic Software (1983), Ltd.
and changed its name to Magic Software Enterprises, Ltd.
in 1991.
The company is headquartered in Haplada Street, Israel.
