engages in the design, manufacture, and marketing of various toy products worldwide.
Its portfolio of brands and products include Mattel Brands, such as Barbie fashion dolls and accessories; Polly Pocket and Disney Classics; Hot Wheels, Matchbox, and Tyco R/C vehicles and playsets; and Harry Potter, Yu-Gi-Oh, Batman, Justice League, Megaman, and games and puzzles; Fisher-Price Brands, which include Fisher-Price, Little People, Rescue Heroes, BabyGear and View-Master, Sesame Street, Barney, Dora the Explorer, Winnie the Pooh, InteracTV and See ’N Say, and Power Wheels; and American Girl Brands, including American Girl Today, The American Girls Collection, and Bitty Baby.
The company sells its products to retailers, including discount and free-standing toy stores, chain stores, department stores, other retail outlets, and wholesalers in the United States.
It sells its products directly to retailers and wholesalers in Europe, Latin America, Canada, and Asia Pacific.
The company was co-founded by Ruth Handler, Elliot Handler, and Harold Matt Matson in 1945.
Mattel is headquartered in El Segundo, California.
