provides Internet audience measurement and analysis in the United States and internationally.
Its primary products and services include NetView, AdRelevance, @Plan, MegaPanel, Homescan Online, and SiteCensus.
NetView provides measurement of audience behavior for the World Wide Web, as well as for the digital media universe, including proprietary channels, instant messaging, media players, and other online applications.
AdRelevance offers information on online advertising expenditures.
@Plan offers demographic, lifestyle, and product preferences to guide advertisers, agencies, Web publishers, and others in their online marketing and media planning strategies.
MegaPanel provides analysis of Internet behavior and activity for the market research industry, including detailed e-commerce transaction information.
Homescan Online, a joint with ACNielsen, combines ACNielsen’s offline consumer retail purchasing data with its Internet audience measurement data.
SiteCensus offers Web analytical services based on a Web site's actual traffic flows and visitor behavior.
In addition, the company’s custom and analytical services offer customized research and advisory services to help clients utilize its products and services for specific media and market research needs.
It sells its products and services to various companies in the media, technology, advertising, financial services, consumer products, retail, and travel industries.
The company has strategic relationship with Nielsen Media Research and ACNielsen.
NetRatings was incorporated in 1997 and is headquartered in New York City.
