engages in the ownership and operation of an Internet-based consumer banking marketplace.
Its primary Web site, Bankrate.com, is an aggregator of information on approximately 300 financial products, including mortgages, credit cards, new and used automobile loans, money market accounts, certificates of deposit, checking and ATM fees, home equity loans, and online banking fees.
It surveys approximately 4,800 financial institutions in approximately 580 markets in 50 states to provide various rates, such as credit card rates, mortgage rates, and return on a certificate of deposit.
Its rate tables provide a list of lenders by market and include details to enable consumers in comparing loan products.
Bankrate also provides consumers with personal finance information written by the company’s editorial staff.
In addition, it offers features, such as financial calculators and email newsletters that allow users to interact with its site.
Its Rate Trend Index is a weekly poll of industry insiders designed to make consumers aware of interest rate trends.
This information is distributed through approximately 100 newspapers.
Bankrate’s partners include The Wall Street Journal, The New York Times, USA Today, and other national and regional publications; and online partners comprise Yahoo!, America Online, MSN, Bloomberg, Nasdaq, The Wall Street Journal Online, and The New York Times Online.
The company is headquartered in North Palm Beach, Florida.
