The company provides financial brokerage services, and market making and order execution services.
Financial brokerage services include the sale of equities, mutual funds, fixed income products, and investment advisory services.
Empire Financial Holding provides financial brokerage services directly to its retail customers, including individuals and small to midsized institutions, such as banks, credit unions, hedge funds, money managers, mutual funds, and pension funds.
The Market making and order execution services include executing securities transactions for the company's account, customers, and unaffiliated broker deal.
The company also provides fee-based investment advisory services, such as access to separate account money managers, managed mutual fund portfolios, asset allocation tools, separate account manager and mutual fund research, and quarterly performance review to its customers, independent registered investment advisors, and unaffiliated broker dealers.
It also provides ancillary services, such as market data and financial information service; portfolio tracking and records management service; cash management services; and account security.
The company delivers its services through the Internet.
Empire Financial Holding was formed in 2000 and is headquartered in Longwood, Florida.

