operates as a market research, polling, and consulting firm.
The company provides information about the views, experiences, and attitudes of people worldwide using Internet-based and traditional research methodologies.
It provides market research and polling services, including custom, multiclient, and service bureau research.
The company conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing.
Harris Interactive Service Bureau conducts Internet-based market research for other market research firms and clients.
It also conducts multiclient research relating to those projects, for which the company performs periodic surveys to collect data.
The company sells multiclient research to various customers that have an interest in a particular market segment or research application.
Harris Interactive provides its services to various industries that include pharmaceutical and healthcare, e-commerce, consumer packaged goods, automotive, financial services, technology, education, media and advertising, customer loyalty, and public policy primarily in the United States, Europe, and Asia.
It also provides customer relationship management services.
The company was founded as Gordon S.
Black Corporation in 1975.
It acquired Louis Harris and Associates in 1996 and changed its name to Harris Interactive, Inc.
in 1999.
The company is headquartered in Rochester, New York.
Harris Interactive, Inc.
acquired WirthlinWorldwide, a privately held, opinion research and strategic consulting firm in September 2004.
