provides outsourced sales and marketing services to the biopharmaceutical, and medical device and diagnostics industries.
The company operates in three segments: Sales Services, Marketing Services, and PDI Products Group.
The Sales Services segment focuses on product detailing and clinical education, which involves a representative meeting face-to-face with targeted physicians and other healthcare decision makers to provide a technical review of the product being promoted.
The Marketing Services segment provides medical education and promotional communications to the biopharmaceutical, and medical devices and diagnostics industries.
It provides integrated advocacy development, accredited continuing medical education, promotions, and publication services.
In addition, the Marketing Services segment offers pharmaceutical marketing research services, including studies to identify, profile, positioning, message, execution, implementation, and post implementation for a product.
The PDI Products Group segment sources biopharmaceutical products in the United States through licensing, copromotion, acquisition, or integrated commercialization services arrangements.
PDI, Inc.
is headquartered in Saddle River, New Jersey.
