Under the PPT program, the company enters into contracts to lease/license Units from producers of motion pictures; and licensees and distributors of home video cassettes, DVDs, and video games, which are then leased/ licensed to retailers for a percentage of the rentals charged by the retailers.
Its proprietary Rentrak Profit Maker Software provides the participating retailers with information regarding all offered titles and enables them to order units through their point of sale system software.
Rentrak’s direct revenue sharing services collect, track, audit and report the results to its suppliers under established agreements on a fee for service basis.
In addition, its Essentials software and services provide data collection, management, analysis, and reporting functions.
Further, the company operates formovies.com, a Web site designed to assist consumers in finding a local video store, where they can rent or purchase video products.
It conducts its operations in the United States, Canada, and the United Kingdom.
The company is headquartered in Portland, Oregon.
