It operates in four divisions: Self-Employed Agency, Student Insurance, Star HRG, and Life Insurance.
The Self-Employed Agency division offers a range of health insurance products for self-employed individuals and individuals, who work for small businesses.
The Student Insurance division provides tailored health insurance programs that provide single school year coverage to individual students at colleges and universities.
This division also provides accident policy for students at public and private schools in prekindergarten through grade 12.
The Star HRG division designs, markets, and administers limited benefit health insurance plans for entry level, high turnover, and hourly employees.
This division markets and sells these products directly to its employer clients through its sales force of Star HRG employees and through independent insurance brokers and consultants retained by the employer client.
The Life Insurance division issues universal life, whole life, and term life insurance products to individuals in self-employed, the middle income, the Hispanic, and the senior markets.
This division distributes its products directly to individual customers through its UGA and cornerstone agents and other independent agents.
The Other insurance division underwrites, administers, and issues accidental death, accidental death and dismemberment, accident medical, and accident disability insurance products.
The company was founded by Ronald L.
Jensen in 1983 and is headquartered in North Richland Hills, Texas.

